Marketing Delivery Strategy Principal

About the role

Senior marketing delivery and technology leader with deep expertise in designing and scaling modern, AI-enabled marketing capabilities within large, complex enterprises. Trusted strategic partner to senior marketing and business leaders, translating growth objectives and customer experience goals into high-impact personalization, engagement, and lifecycle and performance marketing solutions. Combines strong marketing acumen, consulting-style problem solving, and executive storytelling with hands-on experience orchestrating data, automation, and Mar Tech ecosystems to drive measurable improvements in speed-to-market, relevance, and marketing effectiveness across the full customer lifecycle. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week. Relocation assistance is not available for this position.

Responsibilities

• Work directly with senior level executives to define the business problem and structure the strategic engagement plan.
• Lead cross-functional, matrixed teams to solve highly complex and high value business problems.
• Provide thought leadership that directly shapes the analysis, design and implementation of business performance approaches, developing tailor-made solutions, while working closely with clients to ensure positive impact and sustainable results.
• Responsible for the day-to-day execution of one or more strategy engagements and the quality of all end products.
• Responsible for developing more junior team members assigned to support strategy engagements.
• Proactively communicates high quality updates to executives and other key stakeholders.
• Collaborate with key stakeholders and LOB leaders to create written and verbal communications to executives that provide clear guidance on strategy timeline, owners required investments and expected results.
• What you have:
• Bachelor's degree; OR 4 years of relevant education and/or experience.
• Minimum 10 years' strategy consulting experience to include 6 years of experience leading strategy engagements.
• Deep expertise in industries such as financial services and high technology.
• Ability to identify strategic needs and lead all aspects of projects with sound business recommendations and alignment with key business partners.
• Demonstrated experience influencing business decisions.
• Advanced understanding of AI capabilities and experiencing leveraging them across different tools
• What sets you apart:
• Experience defining and driving enterprise marketing strategy that enables personalization at scale, data-driven decisioning, and intelligent, end-to-end customer journeys.
• Demonstrated ability to lead customer-centric engagement strategies across channels, translating business objectives into measurable improvements in acquisition, retention, and lifecycle value.
• Deep expertise in personalization and journey orchestration, including segmentation, offer strategy, and experience design powered by data and AI.
• Proven ability to operate as a senior individual contributor, leading large, cross-functional initiatives and aligning stakeholders without direct authority.
• Strong executive communication skills, with a track record of developing clear, compelling narratives, transformation roadmaps, and business cases that influence senior leadership decisions.
• Advanced understanding of marketing technology ecosystems, including experience leveraging platforms such as Salesforce Marketing Cloud and Data Cloud to enable scalable, integrated execution.
• Experience driving marketing transformation, including modernizing operating models, introducing automation, and applying AI to improve speed, quality, and effectiveness of marketing delivery.
• Ability to connect strategy, technology, and execution-ensuring marketing capabilities are practical, scalable, and aligned to business and customer outcomes.
• Strong cross-functional leadership skills, with experience partnering across Product, Technology, Analytics, and Operations to deliver integrated, enterprise-level results.
• Proven track record of operating in complex, ambiguous environments and leading high-impact initiatives that shape direction and outcomes across multiple teams or functions.
• Compensation range: T

Benefits

Additional Information

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

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