Senior Regional Sales Manager - SOREL
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About the role
The SOREL Sales team partners with external partners (from wholesale key accounts to independent boutiques) and internal teams including Merchandising, Marketing, and D ema nd plan ning to understand the needs of consumers and the realities of the marketplace, as well as how our product best fits into that equation. The Sales team's business savviness and sales strategy expertise lends itself to strong partnerships and solid results. As a member of the Nor th Ameri can Sales team, The Senior Manager -Regional Sales prov ides le ader sh ip for a region al ly based fie ld sales te am . As part of the sale s leaders hip team, they participate in stra teg ic plan ning and execution of seas onal sal es plan s that ma ximiz e S OREL 's mar ketpla ce opportunities . HOW YOU'LL MAKE A DIFFERENCE Oversees and directs a f ield sales team within the No rth A meric an ( US and Canada) ma rketp lace . Leads, develops, and mentors sales team. Aligns regional op port unities with the strategic direction of the brand and business. Develops strategies that maximize brand position and sales growth within the assigned geographic region. Leads a regional sal es tea m , d ev elop s and executes sea sonal sales goals and sales plans that drive growth. Manages performance and develops talent within the sales team by setting clear goals and performance expectations, tracking progress against goals, ensuring feedback that reinforces individual team member's developmental progress, success, and the pursuit of relentless improvement. Collaborates with marketing and retail in-store partners to drive sell-through programs with independent retai l partne rs . Works directly and travels with regional sales representatives to advise on territory and account management. Responsible for regional trade shows and coordinating any regional participation at regional and national events. Develops and maintains relationships with buying groups. Acts as liaison between company and fi e ld sales team ensuring needs are met with regard to sales efforts and product showings. Manages the forecasting of account sales representatives. Works closely with an internal SOREL team of merchants, customer service and planning that is responsible for product planning and production, sales and inventory projections, SMU design, operational and logistics support, and information to all parties to help properly manage key account business . Understand the competition and able to communicate the issues that arise from our competitors to management/merchandising YOU ARE Familiar with standard concepts, practices, and procedures within the sales field Strong in written and verbal communication Able to handle and work with proprietary, private, and confidential information . An out of the box thinker and willing to challenge the status quo - creative ideas and solution s preferred YOU HAVE Bachelor's degree in business administration , Marketing, or equivalent combination of education and experience 10+ years' experience in sales of footwear and/or apparel industry experience . 8+ years managing both individual contributors and managers. Experience managing a sales team , > 10 sa les reps . Thorough knowledge of marketing, sales theory, strategy, prospecting, account business planning, forecasting, use of sales aids, and closing techniques Knowledge of product lines/services and outdoor industry Experience with Mall Specialty stores and inventory planning and analysis Proven experience in defining retailer value add from markets, foo twear industry, product trends and key data Experience leading business reviews and creating marketing plans Advanced interpersonal skills, including the ability to quickly build relationships #LI-JC1 #SOREL # Hybrid This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Salary Range: $114,610 - $191,320 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and pro
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