Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO
External
Autoscout24 · Montreal, CanadaPrepare for this interview
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Responsibilities
- Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys
- Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards
- Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
- Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
- Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms
- Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets
- Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
- Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets
Requirements
- Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset
- Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
- Strong knowledge of current SEO/AEO best practices and content optimization methodologies
- Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
- Familiarity with HTML and modern content management systems
- Excellent written and verbal communication skills
- Strong analytical mindset with attention to detail
- High motivation to learn and adapt in a fast-paced digital environment
- Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus
- Language Skills
- Professional proficiency in English (written and spoken)
- Professional proficiency in French (written and spoken)
- Reporting Line
- Reports to the Team Lead, Content, based at the global headquarters in Munich
Benefits
Additional Information
At AutoScout24, we're excited to be hiring for our Canadian company, Trader Corporation - a key part of our international family. As the Canadian arm of Europe's largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca , AutoSync, and Dealertrack Canada , Trader Corporation is driving digital innovation in the automotive industry - now reaching over 25 million Canadians every month. AutoTrader.ca is Canada's largest automotive marketplace, with over 25 million monthly visits . As a Content Marketing and SEO Manager , you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions. This is a full-time, permanent role operating in a hybrid working model.
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