User Acquisition Manager
External
Toogeza · EuropePrepare for this interview
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About the role
We're looking for a User Acquisition Manager to join the Memowrite marketing team. This is a high-impact individual contributor role with a clear path to team leadership. You'll be working with real budgets - $ХM+ month. We already have unit economics. We're not at the R&D stage - we're scaling. Your job is to make that scaling efficient, measurable and fast.
Responsibilities
- Manage and scale paid acquisition campaigns primarily on Meta, with expansion to Google Ads and other channels
- Work in parallel on two streams: creative hypothesis testing (in collaboration with the creative team) and audience/targeting optimization
- Collaborate closely with the CRO team to improve conversion across the funnel
- Brief the creative team on hypotheses and contribute to the creative direction - you don't produce creatives, but you know what works and why
- Track, analyze and report on performance using internal analytics and attribution tools
- Contribute to evergreen campaign strategy and seasonal activations (Black Friday, Q4)
- Identify new audience segments and geos for scaling
Requirements
- 2-4+ years of experience in paid user acquisition (Meta - must)
- Experience managing budgets of $300K+ monthly. You will be working with $1M+ monthly spend.
- Strong understanding of white-hat verticals - no gambling, no grey niches
- Hands-on experience with web funnels and subscription-based products
- Confident working with analytics: Looker Studio, Tableau, Power BI or similar
- Understanding of attribution models - experience with tools like Northbeam, Triple Whale or similar
- Experience collaborating with creative and CRO teams
- Fluent English (working language of the team)
- Experience with user acquisition automation and auto-rules is a plus
- Experience with Google Ads
- Applovin experience - strong plus
- Additional European languages (Spanish, French, German, Italian, Portuguese)
- Experience across multiple geos and audiences
Benefits
Additional Information
About product Memowrite is a web-based platform that helps people turn their life stories into professionally crafted, printed hardcover memoirs - and leave a legacy that outlives them. Users answer guided prompts and add photos, while Memowrite's editorial team shapes it all into a beautifully designed keepsake book that families treasure and pass down for generations. No writing skills required - just the memories worth keeping. The product is part of Kilo Group (UAB Kilo Grupė) - a Lithuanian digital health and wellness ecosystem, one of the fastest-growing companies in Europe (FT1000 ranking), with 15+ products and 4M+ customers worldwide. Offices in Vilnius, Barcelona and other European cities. We are toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones. Currently, we are looking for an experienced User Acquisition Manager to join one of toogeza's clients.
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