Manager, IMX - Customer Marketing, Retail

Requirements

• Location(s):
• China
• City/Cities:
• Shanghai
• Travel Required:
• 00% - 25%
• Relocation Provided:
• No
• Job Posting End Date:
• July 17, 2026
• Our Purpose and Growth Culture:

Benefits

Additional Information

Job Description Summary: Role Summary The Manager, Customer Marketing - Retail defines and leads activation strategy across modern trade, key national retail chains, and wholesale environments serving at-home consumption occasions across GCM. This role owns retail channel growth architecture, portfolio expansion strategies, and trade investment effectiveness, directly influencing revenue growth and promotional ROI across China's complex retail landscape. Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup What You'll Do for Us Define Retail Growth Architecture Develop long-range retail activation strategy aligned to portfolio and category priorities Translate brand growth strategy into scalable in-store execution frameworks Lead portfolio bundling, multipack expansion, and cross-category programs to drive household penetration Set seasonal activation strategy (CNY, Mid-Autumn, summer,etc) with clear performance metrics Optimize Trade Investment & ROI Partner with Sales and RGM to design pricing and promotional mechanics Influence trade spend allocation and evaluate promotional lift and profitability Provide scenario modeling to guide commercial trade-offs Elevate promotional effectiveness measurement standards across the system Strengthen Retail Partnerships & Execution Develop insight-led proposals for key national retailers Drive alignment between national activation strategy and Bottler execution Establish execution benchmarks and compliance standards Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Qualifications & Requirements Required Bachelor's degree required 3-8 years FMCG experience in retail, shopper, or trade marketing Strong understanding of China modern trade and retail complexity Experience managing national activation programs Strong commercial and financial acumen Proven cross-functional leadership without direct authority Preferred Experience working with top national retail chains Experience in O2O retail integration What We Can Do For You Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale High-visibility role partnering with senior Marketing, Category, and Commercial leaders Exposure to enterprise-level strategy discussions within a world-class system A strong platform to grow into broader strategy or category leadership roles Competitive compensation, benefits, and development opportunities

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