Data Implementation Analyst

Responsibilities

• Analytics Requirements & Solution Design
• Partner closely with Product Owners, Engineers, and Analysts to define what success looks like for new features and journeys
• Translate business goals into clear, structured tracking designs that teams can execute with confidence
• Ensure measurement supports: Product performance and feature adoption
• Marketing attribution and ROI
• Customer journey visibility
• Experimentation and optimisation
• Personalisation and audience activation
• Tracking & Analytics Implementation
• Write clear, implementation-ready Jira stories with strong acceptance criteria
• Define event structures, naming conventions, and data layer requirements
• Support both client-side and server-side tracking across web and app
• Validate implementations ensuring what's shipped is accurate, scalable, and usable
• Data Quality & Governance
• Maintain tracking governance frameworks, standards, and documentation.
• Support consistent implementation of event taxonomies, naming conventions, and data collection practices across the group.
• Conduct regular audits to identify gaps, duplication, inconsistencies, and opportunities for improvement to ensure tracking remains accurate as products evolve.
• Support root-cause analysis and implement preventative controls to reduce future incidents.
• Maintain comprehensive documentation including: Tracking specifications
• Event catalogues and taxonomies
• Validation processes
• Measurement best practice guides

Requirements

• 2-5 years in digital analytics implementation or tracking
• Experience in ecommerce, product, or MarTech environments
• Strong understanding of customer journeys and measurement frameworks
• Ability to write clear, implementation-ready user stories
• High attention to detail and a strong focus on data quality
• Tech: GA4, GTM (web & server-side), BigQuery (plus CDPs like Segment a bonus)
• Skills: JavaScript/HTML/CSS basics, debugging tools, data layers & APIs
• What high performance looks like here
• You take ownership of tracking quality end-to-end. You don't wait for issues - you proactively spot them, fix them, and improve how we work. You're comfortable challenging inconsistencies and raising the standard across teams.
• Along with your benefits package we also offer a wide range of perks for our colleagues:
• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Employee Welfare
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
• What's next?

Benefits

Additional Information

At Frasers Group, data is built into how we operate. Our MarTech team ensures every digital interaction is measurable, reliable, and drives performance. We're looking for a Data Implementation Analyst who takes ownership of tracking quality and delivers data that teams can trust to make decisions at pace. Why this team You'll work at the centre of Product, Engineering, and Analytics, shaping how we measure customer behaviour across a complex, high-volume retail environment.

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