B2B Growth Marketing Specialist (Content & SEO/GEO)

Responsibilities

• Drive organic growth
• Build and execute a content & SEO roadmap focused on pipeline, not just volume
• Own our GEO strategy across onsite and offsite surfaces: structure content for LLM discoverability onsite, and build Preply's presence in AI-generated answers through offsite signals like Reddit, G2, and brand mentions
• Identify high-impact opportunities across traditional search and LLM ecosystems, and systematically improve how Preply shows up in both
• Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards
• Own landing pages & conversion journeys
• Create and optimize landing pages, use case pages, and conversion paths
• Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions
• Run A/B tests to increase conversion rates across the funnel
• Support self-serve & B2B growth
• Identify and optimize pathways that convert individual users into B2B leads
• Improve product discoverability and onboarding entry points
• Measure impact
• Define and run experiments, testing hypotheses across content, landing pages, and conversion flows
• Own Organic and LLM inbound performance: MQLs, SQLs, and pipeline contribution are your north-star metrics
• Use GA4, Looker, and Search Console to identify opportunities and prioritize work
• What you need to succeed:
• Experience in growth, SEO, or content marketing in a B2B SaaS, PLG, or fast-growing tech environment
• A real understanding of GEO / LLM discoverability - how content gets surfaced in AI-generated answers and what it takes to influence that
• Solid SEO fundamentals: keyword strategy, content architecture, technical basics, and link signals
• Data-driven mindset with a bias toward testing, iteration, and raising the bar
• Strong cross-functional instincts - you love building with others (Product, Data, Performance Mktg, Sales), and you know that deep collaboration accelerates your impact
• You don't need to have done everything before, but you should have an ownership mindset and care about outcomes, not just outputs.
• Why you'll love it at Preply
• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com , Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
• #LI-MP1
• Our Princip

Benefits

Additional Information

We power people's progress. At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. Meet the team! We're looking for a Growth Marketing Specialist to own content-led growth for Preply Business - combining content strategy, technical SEO, and AI discoverability to turn organic traffic into qualified pipeline. As a Growth Specialist, you will have real autonomy, direct revenue impact, and the chance to shape how a category-defining company grows in an era where LLMs are rapidly reshaping how buyers discover products. Preply Business buyers are increasingly discovering our platform through ChatGPT, Perplexity, Gemini, and Claude rather than a Google SERP. We're looking for an expert to help us win in this new landscape. In this role, you'll help define what "winning in AI search" means for Preply Business: building authoritative, structured, LLM-readable content; identifying where Preply should (and does) appear in AI-generated responses; and creating a systematic approach to improving our presence in these new discovery surfaces. This is new territory for us and you'll help write the playbook. You'll sit at the intersection of: Content & SEO → qualified traffic and discoverability (search + AI) GEO & AI Search → building Preply Business's presence in LLM-generated answers Growth & Conversion → turning traffic into pipeline through experimentation and continuous optimisation

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