Associate Upstream Marketing Director, Respiratory Health

Responsibilities

• Lead the development and execution of global portfolio strategies and multi-year roadmaps to drive sustainable, profitable growth, including organic and inorganic opportunities
• Own upstream marketing and product management, ensuring alignment of portfolio decisions across functions and divisions
• Translate market dynamics, customer insights, and competitive intelligence into clear strategic priorities and actionable plans
• Partner cross-functionally to position the business for #1 or #2 market leadership across key geographies
• Collaborate with R&D to ensure disciplined, on-time, and on-budget delivery of product development programs
• Define and execute global go-to-market strategies, including product launches, pricing, and value positioning
• Lead portfolio prioritization and lifecycle management, balancing new product development, sustaining engineering, and in-market initiatives
• Drive evidence-based adoption strategies to accelerate market uptake and long-term value realization
• Optimize portfolio performance through pricing, margin expansion, COGS management, and SKU rationalization
• Ensure portfolio strategy is embedded in operating plans and long-range planning, including investment and resource allocation decisions
• Evaluate and support business development opportunities (partnerships, licensing, and M&A), including assessment and integration planning
• Influence cross-functional stakeholders and senior leaders to drive alignment on key strategic and operational decisions
• Owns and evolves the global portfolio strategy and 5 year roadmap for the Respiratory Health business (including inorganic options)
• Ensures portfolio strategy is reflected in operating and long‑range plans, with clear implications for investment, resources, and growth tradeoffs
• Ensures cross‑functional alignment from strategy through execution, including governance, prioritization, and escalation of portfolio decisions
• Evaluates and supports business development and licensing opportunities, partnering cross‑functionally through assessment and integration planning
• Regularly interfaces with executive and senior leaders across regional marketing, commercial, R&D, Medical and Clinical Affairs, Quality/Regulatory, Finance, Operations, and Corporate Strategy to shape portfolio direction and execution

Requirements

• Bachelor's degree required; MBA strongly preferred
• 8+ years of progressive experience in marketing and/or general management, preferably within medical devices or healthcare
• Proven success leading global portfolio strategy, including roadmap development, investment prioritization, and lifecycle management
• End-to-end experience in new product development and commercialization, from insights through launch and post-market performance
• Strong pricing and margin management expertise, including value-based pricing and profitability optimization
• Experience working in complex, matrixed global organizations and leading through influence
• Demonstrated ability to assess and support business development opportunities and translate insights into actionable plans
• Strong executive presence with the ability to influence and align senior stakeholders
• Excellent communication and storytelling skills, with the ability to translate data into clear, actionable insights
• Strong analytical and financial acumen, including market modeling, business cases, and ROI analysis
• Deep expertise in upstream and downstream marketing, including VOC, segmentation, positioning, and lifecycl

Benefits

Additional Information

This is where your work makes a difference. At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job-you will find purpose and pride. Your Role As the Global Marketing Director for the Respiratory Health business, you will serve as a strategic leader responsible for a $120M+ global portfolio. Reporting to the Vice President of Global Marketing, Strategy, and Business Development, with a dotted-line partnership to the Respiratory Health General Manager, you will lead both upstream (pipeline) and product marketing. In this role, you will define portfolio strategy, commercialization approaches, and investment priorities to deliver sustainable growth, profitability, and market leadership. You will operate in a highly matrixed environment, partnering across regions and functions to align strategy with execution.

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