Freelance Brand Strategy Director

Responsibilities

• Lead brand strategy development from discovery through creative brief
• Synthesize quantitative and qualitative research into clear, actionable insights
• Identify cultural tensions, audience motivations, and whitespace opportunities
• Craft a compelling brand narrative and positioning that inspires creative teams
• Partner closely with creative leads to ensure strategy is expressed effectively in execution
• Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders
• Guide messaging architecture, tone of voice, and campaign platforms

Requirements

• Proven experience in brand strategy, preferably at an agency or in a freelance leadership role
• Strong ability to turn complex data and research into clear, engaging stories
• Exceptional writing and presentation skills
• Experience developing positioning, insights, and creative briefs that lead to breakthrough work
• Comfort operating in fast-paced, collaborative environments with multiple stakeholders
• Strategic thinker with a sharp point of view and attention to detail
• Preferred Experience
• Background in beverage, alcohol, or CPG categories-especially ready-to-drink (RTD) brands
• Experience working on confidential or high-profile pitches
• Engagement Details
• Freelance, project-based engagement
• Immediate start preferred
• Remote-friendly, with flexibility for key meetings/presentations (based in NYC)
• This is an opportunity to help define a brand story that will shape creative at the highest level-bringing clarity, insight, and narrative power to a competitive category.

Benefits

Additional Information

Freelance Brand Strategy Director Contract Duration: 4 weeks, 40 hours per week Location: NYC We're looking for a Freelance Brand Strategy Director to help shape a high-impact brand narrative for a leading ready-to-drink beverage brand (confidential). This role is for someone who thrives at the intersection of data, insight, and storytelling-able to translate research into compelling strategic platforms that unlock powerful creative.

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Company Intel

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