Vice President, Marketplace Growth

About the role

GolfNow is seeking a Vice President, Marketplace Growth to lead demand-side strategy for its marketplace and drive sustainable rounds growth. This role serves as the GM-aligned leader responsible for shaping the golfer value proposition, promotion strategy, and demand quality approach-balancing growth, customer trust, and contribution margin. Why This Role Matters: This leader sits at the center of strategy and execution, translating customer insights and business priorities into clear activation frameworks that increase conversion quality, repeat engagement, and long-term marketplace health. The role plays a critical part in strengthening how GolfNow connects golfers to courses while scaling a high-quality, efficient growth engine. This is a hybrid role based in Orlando, FL, offering a blend of in-office collaboration and flexible work.

Responsibilities

• Own and evolve the demand-side growth strategy for the GolfNow marketplace, driving high-quality rounds growth and improved golfer lifetime value
• Define and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfers
• Lead GolfNow's national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution margin
• Establish frameworks for demand quality and lifecycle activation within GolfNow, increasing second-round conversion and early retention
• Partner cross-functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goals
• Champion an insight-led, data-driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance management
• Identify and scale opportunities to apply AI-enabled tools across GolfNow growth workflows, improving personalization, decision-making, and operational efficiency
• Drive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short- and long-term outcomes
• What You Bring:
• 12+ years of leadership experience in growth, marketplace, consumer, or performance marketing within digital, e-commerce, travel, media, or subscription businesses
• Proven ability to drive sustainable growth while balancing unit economics, customer trust, and long-term value creation
• Deep expertise in customer segmentation, behavioral activation, offer strategy, and conversion optimization
• Strong analytical mindset with experience in experimentation, KPI development, and data-informed decision-making
• Experience developing value propositions, messaging strategies, and go-to-market frameworks
• Demonstrated success leading cross-functional teams and influencing senior stakeholders in matrixed organizations
• Familiarity with AI-driven tools and the ability to translate emerging capabilities into practical, high-impact workflows
• How We Do It at Versant:
• Trust: Build credible, data-informed strategies that strengthen customer trust and marketplace integrity
• Teamwork: Collaborate across functions to align priorities and deliver shared outcomes
• Transparency: Communicate clearly on tradeoffs, performance, and strategic direction
• Agility: Adapt quickly to evolving market dynamics, customer behavior, and business needs
• Entrepreneurial Spirit: Identify new opportunities, including AI-enabled innovation, to drive meaningful growth and efficiency
• Why You'll Love It Here
• Opportunity to shape growth strategy for a leading digital marketplace within a dynamic sports and entertainment portfolio
• High-impact leadership role with visibility across senior stakeholders and cross-functional teams
• Collaborative, innovative environment that values data-driven thinking and continuous improvement
• Hybrid work model based in Orlando, FL, supporting both in-person connection and flexibility
• Competitive compensation, comprehensive benefits, and opportunities for career growth across Versant's portfolio of brands
• VERSANT Media is committed to fair and equitable compensation practices. We incl

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