Digital Commerce Delivery Lead

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About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Partner - Digital Commerce Delivery Lead WPP is looking for an experienced and highly skilled DCom Performance Marketing Delivery Lead to oversee end-to-end implementation, optimisation and scale of commerce media across marketplaces, beauty retail and quick commerce platforms. The ideal candidate will have deep hands-on expertise across Amazon, Flipkart, Myntra, Nykaa, Purplle, Blinkit, Zepto, Instamart, as well as strong understanding of off-platform performance including Google Search, PMax, Demand Gen, Shopping, YouTube, Meta CPAS/A+SC, Amazon DSP. This role leads a high-performance team delivering outcomes across one of India's largest commerce mandates. Reporting of the Role: This role reports to the Digital Commerce & Performance Lead Measures of Success In three months, Complete understanding of category benchmarks, marketplace mechanics and client business KPIs. Full grip on team structure, workflows, SOPs and campaign governance processes. Hands-on with optimisation levers across all key platforms (marketplaces, Q-com, Google, Meta). Running weekly governance reviews with clear action plans and delivery tracking. Begin showcasing POVs in internal discussions and client forums. In six months, Set the operational vision for commerce performance delivery with clear quarterly goals. Establish automation guardrails (Pacvue/1DS/rules) and scale structured test-and-learn programs. Strengthen team capability via coaching, platform certifications and QA discipline. Drive integrated planning with Strategy, Content and Digital Shelf teams. Build strong working relationships with HUL brand, media and commerce stakeholders. Deliver consistent improvements in RoAS/TACoS and scale spends per plan. In 12 months, Set benchmark standards for execution excellence across all commerce platforms. Build a high-performing, motivated, well-trained team delivering zero-slippage operations. Institutionalise best practices, measurement frameworks and integrated performance playbooks. Lead quarterly business reviews with strategic recommendations and impact narratives. Deliver predictable performance improvement and contribute meaningfully to annual revenue outcomes Responsibilities of the Role 1. Performance Execution & Delivery Own end-to-end implementation, pacing, optimisation and scaling across: Amazon, Flipkart, Myntra, Nykaa, Purplle, Blinkit, Zepto, Instamart, and off-platform: Google Search, PMax, Demand Gen, Shopping, YouTube; Meta CPAS/A+SC; Amazon DSP. Translate strategic plans into structured execution with measurable KPIs. 2. Governance, QA & Process Rigor Enforce SOPs, SLAs and QA checks across campaign setup, pacing, and optimisation. Lead business reviews, commerce media analyses and test-and-learn forums. Ensure error-free execution and proactive issue detection across platforms. 3. AI-led Bid Optimisation & Automation Own and drive automation strategy across Pacvue, 1DS, platform-native rules and bulk operations. Design rule strategies, eligibility criteria, exception handling protocols and experimentation roadmaps. Monitor automation impact, run pre/post analysis and standardise automation playbooks. 4. Optimisation & Growth Oversee and guide team on daily and weekly optimisation of budgets, bids, keywords/SKUs, audiences, creatives and feeds. Activate AMC signals and advanced measurement

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