Manager, Paid Social

About the role

We are seeking a Growth Marketing Manager to run paid social channel efforts across both Harry's and Flamingo brands. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Tik Tok, Reddit, etc). You will run programs that have a direct impact on the growth of Harry's omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition.

Responsibilities

• Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta
• Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
• Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
• Track and report on performance, identifying key wins and learnings to advise future campaigns
• Identify opportunities to expand into new digital channels
• Work cross-functionally on projects across Harry's and Flamingo portfolio of products
• Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
• This might describe you:
• Bachelor's degree, or equivalent experience
• 5+ years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
• Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
• Experience working with complex omni-channel attribution models
• Who you will work with:
• Report to Director of Growth Marketing
• Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
• Internal teams at Harry's including Product, Lifecycle & Engagement, Brand Marketing, and more
• Manage external vendors and agency partners across various marketing channels and tools
• Benefits and perks
• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

Benefits

Additional Information

About Flamingo Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we've become the #3 player in women's shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we've won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company is creating a new model-and home-for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

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