Defi Marketing Lead

About the role

About BondBond is launching on mainnet with $100M in LP commitments, a full DeFi product suite - Spot AMM, Perpetual DEX, Borrowing & Lending, Neobank, Vaults, and Stablecoin - and backing from 0g Foundation, re7, Midas, and Turtle Club. This is a multi-chain EVM superapp built to be the definitive home for on-chain finance. The roleYou ll own marketing end to end - running the growth engine that turns awareness into traders and traders into advocates. This is a hands-on leadership role in a lean, early-stage team. You set the strategy and you also write the threads. What you ll doStrategy & Narrative - Support the CMO in shaping GTM across the full product suite - Spot, Perps, Lending, Neobank, Vaults, and the Stablecoin - and own its execution, from launch planning through lifecycle optimization. - Translate Bond s vision into a narrative for DeFi audience, which narratives Bond chooses to own, lead, explore. - Turn strategy into concrete plans, briefs, and campaigns, keeping the work grounded in user behavior, competitive moves, and market reality. Growth & GTM - Execute launches across the product suite with narratives tailored to traders, LPs, borrowers, and users new to on-chain finance. - Own full-funnel growth - acquisition, activation, first trade, retention - and run experiments that move the metrics that matter: volume, TVL, market depth, repeat usage, fee revenue. - Turn funnel and cohort data into programs that close friction points in the user journey, and kill or scale them on evidence, not vibes. Brand, Content & Community - Help build Bond s reputation as the trusted, credible home for on-chain finance, and keep the voice consistent across - coordinating design and brand execution as we scale. - Own content end to end - threads, announcements, explainers, thought leadership - alongside the KOL, media, and ecosystem-partner relationships that amplify it. - Grow a community of traders, builders, and advocates, and support the CMO and founding team on personal-brand storytelling. - Represent Bond at online and offline events - conferences, meetups, Spaces, AMAs - contributing to planning and on-the-ground event execution as part of a wider team effort. What we re looking for- 4+ years in marketing, with a track record of driving measurable growth. - Experience marketing DeFi, trading, or financial products. - Ownership mindset; comfortable with high autonomy and ambiguity in an early-stage environment. - Excellent English; able to distill complex products into clear, sharp messaging. Nice to have- Experience launching or scaling a consumer crypto/Defi product from zero. - An existing network among crypto KOLs, media, or EVM ecosystem partners. What s in it for you- Strong package with real career growth at a DeFi project launching with serious backing; $80,000-100,000/yr in a negotiable combination of stablecoins and token allocation, with standard vesting. Your upside scales directly with Bond s. - High ownership: you define the function, not inherit a playbook. - Direct collaboration with the founding team on strategy and narrative. **To apply, send your CV to **marketing@bond.xyz

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