Senior Director, Revenue Marketing

Responsibilities

• Revenue & Pipeline Ownership
• Own marketing's contribution to pipeline creation, pipeline influence, and closed-won revenue.
• Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets.
• Establish clear KPIs tied to account journey progression and sales impact.
• Provide weekly and quarterly reporting to ELT on performance and pipeline contribution.
• Account-Based Marketing (ABM) Leadership
• Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals.
• Drive in-market and out-market campaign orchestration across channels.
• Operationalize dynamic segmentation and account-level personalization.
• Ensure marketing supports both conversion (active pipeline) and long-term nurture.
• Continuously refine attribution logic and journey-stage tracking in Salesforce.
• Events & Sponsorship Strategy
• Integrate event engagement into account journey progression.
• Establish clear ROI measurement tied to pipeline impact.
• Lead post-event nurture strategies across paid, social, email, and direct mail.
• Paid Media & Social Strategy
• Oversee paid social, digital media, and emerging B2B channel investments.
• Build campaigns aligned to account journey stage and regional priorities.
• Drive ongoing optimization using engagement, cost efficiency, and pipeline impact metrics.
• Balance precision targeting with scalable reach.
• Ensure creative testing and segmentation strategies improve performance over time.
• Marketing Operations & Revenue Intelligence
• Lead marketing operations, ensuring infrastructure supports scale and automation.
• Eliminate manual segmentation and disconnected workflows.
• Integrate cross-channel signals into Salesforce for real-time account visibility.
• Optimize and evaluate the marketing technology stack.
• Develop closed-loop reporting that ties marketing activity to revenue outcomes.
• Establish scalable processes for data enrichment, audience management, and attribution.
• Sales Alignment & Enablement
• Partner closely with the CRO and regional sales leaders to align on:
• Target account lists
• Pipeline coverage expectations
• Campaign priorities
• Regional revenue goals
• Support live opportunities through digital sales rooms, personalized materials, and coordinated campaigns.
• Ensure marketing visibility into sales forecasts and active opportunities.
• Team Leadership & Organizational Development
• Lead and develop a high-performing team across:
• Events and field marketing
• Paid media
• Social
• Marketing operations
• Establish performance metrics tied to pipeline and revenue.
• Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership.
• Build a culture of accountability, experimentation, and measurable impact.
• Success Metrics (12-Month Outcomes)
• Demonstrable marketing influence on pipeline and closed-won revenue.
• Majority of target accounts entering reached or engaged journey stages each quarter.
• Increased conversion from engaged accounts to open pipeline.
• Reduced manual workflows through automation and improved systems integration.
• Clear quarterly campaign themes aligned to revenue priorities.
• Measurable pipeline contribution from events and sponsorships.

Requirements

• 10+

Benefits

Additional Information

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com . Position Summary TripleLift is evolving into the Creative SSP, delivering measurable outcomes through orchestration of creative, supply, audience, and intelligence. To bring this positioning to market and drive measurable growth, we are seeking a Senior Director, Revenue Marketing to lead our global demand and pipeline engine. This is a senior marketing leadership role with direct accountability for revenue impact. The Head of Revenue Marketing will own the strategy, execution, and operational infrastructure required to influence pipeline, accelerate opportunities, and contribute to closed-won revenue across North America and International markets. This leader will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment with Sales and Executive Leadership. The role requires both strategic vision and operational rigor.

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