Marketing & Events Specialist

About the role

As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery. What we want The Marketing & Events Specialist plays a vital role in promoting our school's mission and enhancing our visibility through strategic marketing, digital engagement, and event promotion. This position involves developing and executing integrated marketing campaigns, managing our digital and social media platforms, creating impactful content, and planning signature events that connect with and engage our community. The Marketing & Events Specialist collaborates with internal teams and external partners to ensure cohesive messaging, innovative outreach, and smooth event execution. Ideal candidates are creative, results-driven, and thrive in a fast-paced, collaborative environment. What you need to know Salary: Compensation will be commensurate to the selected hire's experience. Schedule : This position will include some evening and weekend work. Required Education and Required Experience Bachelor's degree in marketing, communications, business, or related field. Four years of professional experience in marketing.

Responsibilities

• Marketing Campaign Execution
• Develop and implement integrated marketing campaigns across email, web, social media, print, and digital advertising.
• Manage campaign timelines and content calendars; coordinate with creative and communications colleagues.
• Track and report on marketing campaign and event metrics; share insights and recommendations for optimization with the Director and team.
• Digital & Social Media Management
• Lead and grow the organization's social media channels by producing/scheduling engaging content and monitoring trends.
• Collaborate with the Creative Services Specialist to develop graphics, videos, and multimedia assets.
• Analyze digital performance data and provide actionable insights for improvement
• Content Development & Coordination
• Develop compelling marketing copy for newsletters, campaigns, web pages, advertisements, and event materials.
• Event Planning & Execution
• Plan, coordinate, and execute a variety of EnMed-sponsored events-including conferences, seminars, workshops, mixers, community outreach initiatives, and other internal school events requiring logistical support-as assigned by the Director of Marketing and Communications.
• Coordinate event logistics (venue, catering, AV, décor, signage, vendors) and manage timelines, budgets, and registrations.
• Communicate with attendees, speakers, and special guests; oversee event committees and volunteers.
• Provide onsite management and conduct post-event evaluations and reporting.
• Audience Engagement & Growth
• Develop tactics to grow and nurture the organization's audiences, including email list management and community outreach.
• Identify and implement strategies to increase audience engagement across platforms.
• Ensure all content is consistent with brand guidelines and resonates with target audiences.
• Why Texas A&M University?
• We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.
• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts , and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, we

Requirements

• Experience with event marketing, event promotion, or event planning.
• Experience managing social media channels for organizations or brands.
• Knowledge, Skills, and Abilities
• Excellent written and verbal communication skills.
• Strong editing and proofreading abilities.
• Strong interpersonal and organizational skills.
• Experience with email marketing, web content management systems (e.g., WordPress), and digital advertising.
• Understanding of marketing principles, including digital, print, and event marketing strategies.
• Talent for event planning and logistical coordination.

Benefits

Additional Information

Job Title Marketing & Events Specialist Agency Texas A&M University Department School of Engineering Medicine Proposed Minimum Salary Commensurate Job Location Houston, Texas Job Type Staff Job Description Our Commitment Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

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