Digital Media Specialist II

Responsibilities

• Develops content in line with the communications and engagement strategy.
• Works with internal teams on the creation and execution of content to support key messaging.
• Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach.
• Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget.
• Produces copy, original content articles, advertising, printed collateral in written or video format. Assists with planning and production processes to ensure quality content, on time and on budget.
• Works with influencers and content creators to execute content on behalf of the client across external channels.
• Curates sharable and user-generated content and determines best suited platform for content.
• Gathers and evaluates social analytics and metrics against KPIs and weekly report and insights. Creates reports to visualize findings and present to management.
• Collaborates with internal teams to optimize user experience.
• Identifies trends and insights to optimize user experience, budget, and performance.
• Supports email marketing platforms and distribution lists. Works with internal teams on creating content.
• Performs other duties as assigned.

Requirements

• Associates' degree in Marketing, Communications, English, Journalism or relevant field and 3 years of relevant experience, or
• In lieu of education, 5 years of relevant experience
• Managing social media platforms and requirements (e.g. managing an organizational LinkedIn account, activate a social media campaign, develop a social ad buy) proficiently.
• Providing recommendations for social media strategy and supporting the approach.
• Identifying hosting platforms, determining the appropriate template or format, understanding efficient ways to develop a website, and working within the specifications of the client's existing website.
• Develops and executes multimedia content (photo, video, drone footage) aligned with strategy.
• Utilizes drones and advanced photography equipment to capture compelling visuals for campaigns and messaging.
• Creates, edits, and produces videos for organizational messaging, including short, long and livestream formats.
• Analyzes content performance using AI driven insights and reports of findings to management.
• Stays current on digital media trends, including AI, AR/VR, and drone technology, and recommends adoption as appropriate.
• Performs other duties as assigned, including graphic design tasks such as creating visual assets, collaborating with the graphics team, and supporting multimedia projects as needed.
• What We Prefer:
• Bachelor's degree in Communications, English, Journalism or related field
• Demonstrated experience in photography (including drone operation), video production, and digital creation.
• Additional Information
• Click here for benefits information: HNTB Total Rewards
• Click here to learn more about Equal Opportunity Employer/Disability/Veteran
• Visa sponsorship is not available for this position.
• #SR #MarketingSalesCommunications
• .
• Locations:
• Blue Ash, OH (Cincinnati), Cleveland, OH, Columbus, OH .
• The approximate nation wide pay range for this position is $66,406.79 - $124,512.74. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be depende

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