Manager, Campaigns

About the role

As a Campaign Manager, you will play a pivotal role in the success of our influencer and social marketing campaigns. You will be responsible for managing the end-to-end execution of campaigns, from conceptualisation to delivery, ensuring that each project meets its objectives and delivers exceptional results for our clients.

Responsibilities

• Develop influencer marketing strategies and campaign plans tailored to client objectives.
• Identify and select suitable influencers, considering brand alignment and audience reach.
• Cultivate and maintain strong relationships with a diverse network of influencers.
• Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
• Provide influencers with clear guidelines and creative briefs for campaign content.
• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
• Coordinate content approvals with clients and ensure all necessary revisions are made.
• Create and manage project timelines, ensuring all campaign milestones are met.
• Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
• Monitor campaign performance and make data-driven recommendations for optimisation.

Requirements

• Minimum of 3 years of relevant experience planning and executing influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understanding of influencer marketing and social metrics (impressions, reach, engagements).
• Life at WPP Media & Benefits
• Please note this is a UK based role and requires individuals to have the right to work in this location
• Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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• Please read our Privacy Notice for more information on how we process the information you provide.

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

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