Vice President, Go to Market

About the role

Are you an innovative, strategic marketing leader with a proven track record in driving organic growth? Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients. This high-impact role is equal parts strategist, operator, and connector-owning the entire go-to-market process from vision through execution. You will lead new growth channels, forge strategic alliances, and unlock emerging audience segments while shaping an outstanding client experience. As a key member of our team, you'll share responsibility for influencing pipeline contribution and delivering on revenue-driven goals-not just program execution. Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.

Responsibilities

• Go-to-Market & Growth Strategy
• Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
• Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
• Drive corporate partnership marketing programs to expand our reach and engage new audiences
• Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
• Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team
• Client Journey Strategy & Experience Design
• Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
• Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
• Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
• Create a clear framework for channel, touchpoint, and message cohesion
• Demand Generation & Performance
• Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth
• Ensure seamless transitions from awareness to engagement to pipeline conversion across channels
• Develop sales enablement tools and measure partner, content, and brand engagement outcomes
• Events & Sponsorship Strategy
• Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts
• Content, Brand & Communications Alignment
• Create and own content supporting organic growth channels, including hands-on development and production
• Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence
• Drive earned media and communication strategies to reach new audiences
• Channel Activation & Enablement
• Build scalable, repeatable programs across alliance and partner channels
• Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams
• Ensure consistency across all partner initiatives
• Analytics & Business Impact
• Collaborate with Analytics leadership to tie marketing investments directly to business outcomes
• Define KPIs and manage measurement frameworks to monitor and communicate ROI
• Leverage insights to continuously refine strategy and improve effectiveness
• Qualifications & Experience:
• Required:
• Bachelor's degree in marketing, communications, business, or a related field
• 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
• Demonstrated ability to design and optimize client journeys that drive business results
• Experience with alliances, partner ecosystems, or indirect channels
• Experience partnering with sales/business development to align on pipeline and handoff criteria
• Proven ability to build and scale sales and partner enablement functions
• Comfort with piloting new technologies to improve marketing impact and scalability
• Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment
• Preferred:
• Experience in financial services, wealth management, or professional services
• Background in developing growth programs for high-consideration categories
• Familiarity with referral-driven or partner-led growth models
• Join Mariner and play a pivotal role in shaping the future of our growth. If you have the strategic vision, operational rigor, and experience to lead our go-to-market efforts, we want to hear from you!
• #LI-DM1
• #LI-REMOTE

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