Head of Commerce Capability Growth

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . VML Luxembourg VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world's largest digital media agency, and manage WPP's European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform. We are seeking a dynamic and experienced Head of Commerce Capability Growth , EMEA, to drive adoption and bolter sales revenue for VML, build broader client engagements, and advance the adoption of connected commerce capabilities across our region. This role will be pivotal in shaping and delivering the vision for connected brands through VML, with a focus on capability building, collaboration, and market enablement to achieve transformative growth.

Responsibilities

• Strategic Growth Planning and Execution:
• Own the strategy and execution for organic growth opportunities across EMEA, driving 10% year-on-year (YoY) growth with our top 12 clients through enhanced capabilities and market enablement.
• Lead the development of our marketplace offer
• Support the acceleration of the top 5 markets in EMEA, and oversee the community of practice.
• Achieve an additional 10% YoY growth across EMEA by supporting clients on pitches and expanding capabilities.
• Building Bigger, Broader Client Engagements:
• Foster deep client relationships, focusing on delivering value for our top 12 clients.
• Drive broader adoption of new commerce capabilities, integrating them into connected brand strategies to unlock growth opportunities.
• Relaunch and Grow Marketplaces:
• Relaunch and streamline the marketplace offering in EMEA, targeting 40% growth in revenue and a 20% increase in profitability, with a focus on DE and UK markets.
• Generate $6M in additional marketplace revenue in 2025 across content, retail media, retail readiness, consulting, and dashboarding.
• Lead all pitches and growth - both insider and outside WPP / VML.
• Simplify the offer and refine the sales narrative to accelerate market adoption and client engagement.
• Community of Practice Development:
• Build a best-in-class, consistent practice across EMEA by the end of 2025, establishing a clear offer with no additional cost.
• Create a thriving community of practice across the region, hosting monthly and quarterly forums for collaboration and knowledge sharing.
• Sales Enablement and Collaboration:
• Lead cross-functional collaboration across VML's Commerce Studio and broader capabilities to drive innovation and seamless integration.
• Enable teams with sales tools, resources, and training to support client acquisition and growth strategies.
• Guide client teams on pitches, growth strategies, and the adoption of enhanced capabilities to unlock new revenue streams.
• Client and Market Leadership:
• Act as a growth leader for Commerce in EMEA, driving strategic engagements with organic clients while leading expansion into new client opportunities.
• Focus on creating connected commerce solutions that align with client needs, competitive trends, and emerging market opportunities.
• What we want from you:
• Bachelor's degree in Marketing, Business,
• A minimum of 10 years of experience in commerce, marketing, or capability g

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