Regional Product Executive

About the role

Job Summary Manage the Corporate CAD T-Series Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch Ensure adherence to set systems there by ensuring a professional approach to the entire business activity Key Accountabilities Market Research Conduct market research / environment scan and assess opportunities Translate key competitor, consumer and technology trends into sound business decisions Data Analysis Conduct quantitative and qualitative data analysis to identify significant trends Utilise statistical tools to project and forecast impact of trends on Epson's sales and pricing numbers Conduct impact analysis to assess ROI of marketing efforts Customer Intelligence Demonstrate strong understanding of consumer needs and behavioral patterns (including end users and channel partners) Conduct customer segment analysis to identify appropriate products/services for different segments Product Planning and Management Possess in-depth knowledge of the product specifications Define product strategy and develop product road map Track and sustain/enhance performance of product Manage product life cycle Pricing Strategy Understand, compare and effectively utilise a range of pricing strategies Develop and adapt pricing strategy based on internal and external trends Go-To-Market Strategy Formulate appropriate market strategy for product line Develop and implement product launch plan and timings Maintain oversight of campaign strategy Product Marketing and Support Develop and deliver sales and marketing tools and product documents Supply sales with latest research and marketing information Track success of sales promotion and marketing campaign for product New Product Launch Fix pricing of new product with related department and Japanese Head Quarter Prepare and deliver new product materials such as brochure, web contents and related documents Conduct product training to all related department including all SEA sales companies Key Job Requirements Job / Skills Competencies Product management, Data analysis, Presentation, Logical thinking Critical Work Experience At least 3 years of professional experience on the job - B2B business experience is preferred Personal Characteristics & Behaviors Trust-worthy, Act with Integrity, Creative, Challenge-driven

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