AVP, Marketing Technology Activation and Growth, P&C Marketing

About the role

The AVP of Marketing Technology Activation & Growth reports directly to the SVP of P&C Marketing and brings focus on continuously improving how USAA serves its 14M+ members by partnering across the Association to connect data, technology, and execution, while driving ongoing innovation in P&C marketing. This executive leader is accountable for driving value from MarTech, data, and innovation, with a clear focus on translating capabilities into measurable business impact across P&C Marketing and the broader association. This role ensures that investments in technology and data deliver tangible outcomes, owning value realization while advancing marketing execution. This leader brings deep expertise in MarTech activation, with a strong emphasis on evolving capabilities to continue to modernize how we go to market. They partner across the association to connect data, technology, and execution, leading the use of our technology ecosystem to drive acquisition, conversion, and deepening through disciplined audience strategy, lifecycle design, and personalized, connected member experiences. They own the design and orchestration of end-to-end journeys across channels including email, SMS, outbound calling, and onsite experiences to create relevance and outcomes at scale. In close partnership with the centralized MarTech team, this role shapes and drives the innovation agenda for P&C Marketing, helping define and execute the roadmap for emerging capabilities. As an executive leader, the AVP combines strategic vision with hands-on depth, building high-performing teams while raising the standard on speed, accountability, and impact. What Sets You Apart: Deep expertise in modern MarTech ecosystems with strong capabilities in data-driven audience strategy, marketing automation, journey orchestration, testing and optimization, and the practical application of AI to improve efficiency and business results. Proven track record leading lifecycle marketing and activation at scale. Hands-on experience with Marketing Technology Platforms (Adobe, Salesforce, boutique marketing AI firms), focused on activating audiences and journeys with demonstrated ability to orchestrate across channels Strong expertise in audience strategy and segmentation , and using data to drive acquisition, conversion, retention, and product deepening Experience owning end-to-end lifecycle programs , including lead nurture, onboarding, engagement, and win-back Strength in testing and optimization , including designing experiments, interpreting results, and continuously improving performance Experience building and leading high-performing, future-ready teams Comfortable working in a matrixed environment and influencing centralized MarTech, analytics, product, and channel teams without direct ownership Strong capability translating business goals into clear activation strategies and measurable outcomes Experience shaping and advancing innovation agendas, including practical application of AI in segmentation, personalization, and workflow automation

Responsibilities

• Oversee the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
• Monitor results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
• Develop strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs.
• Provide consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
• Research and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches.
• Oversee the effective deployment of Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale.
• Be accountable for overall effective delivery of end to end marketing channel management processes and experience

Benefits

Additional Information

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

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