Principal I, Business Development

Responsibilities

• Business Development Project Ownership
• Lead end-to-end execution of BD projects, including SPAIS, Co-Marketing initiatives, and Ads solutions.
• Manage the full project lifecycle: planning → proposal development → brand-side negotiation → internal alignment → execution → monitoring → performance analysis.
• Ensure stable and on-time project launches that meet quality standards, internal processes, and compliance requirements.
• Brand Partnership Management
• Act as the primary point of contact for brand-side marketing and BD managers (working-level to mid-level stakeholders).
• Lead negotiations on budget allocation, campaign structure, creative assets, and performance expectations.
• Identify upsell opportunities and new collaboration initiatives to deepen existing partnerships.
• Revenue & Pipeline Management
• Build, manage, and grow revenue pipelines for Ads, co-funded promotions, and brand growth programs.
• Drive upsell conversations to expand campaign scale, frequency, and scope with existing brand partners.
• Forecast pipeline performance accurately while identifying and mitigating commercial risks.
• Cross-functional leadership
• Work closely with Account Management (AM) teams to ensure store-level readiness and campaign accuracy.
• Collaborate with Tech, Back Office, Finance, and Marketing teams to deliver projects seamlessly.
• Provide structured feedback to the Team Lead on brand insights, execution issues, and emerging opportunities.
• Success Metrics
• Execution Excellence
• Number of BD projects successfully executed (SPAIS / Co-funded / Ads).
• Percentage of projects launched on time without critical execution errors.
• Commercial Impact
• GMV uplift, campaign ROI, and overall revenue contribution.
• Ads pipeline performance, including lead volume, conversion rate, and revenue generated.
• Contribution to CAC efficiency improvement and customer retention.
• Collaboration & Quality
• Quality of cross-functional collaboration (speed, issue resolution, and alignment).
• Brand partner satisfaction, repeat campaign rate, and long-term partnership retention.

Requirements

• 13-20+ years of experience in Business Development, Consulting, Account Management, Partner Marketing, or other commercial roles.
• Proven experience leading cross-functional projects with strong ownership.
• Strong communication and negotiation skills with brand or partner stakeholders.
• Ability to thrive in a fast-paced, execution-driven environment.
• Fluent-level Japanese (English proficiency is a plus).
• Experience in F&B, retail, delivery/marketplace platforms, or digital marketing.
• Understanding of Ads products, performance metrics, and co-funding models.
• Demonstrated track record of delivering measurable commercial results.
• Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed

Benefits

Additional Information

About Rocket Now Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Purpose Senior BD Specialist is a key driver of Rocket Now Japan's commercial growth. This role is responsible for expanding brand partnerships, generating revenue through Ads and co-marketing initiatives, and owning the end-to-end execution of Business Development projects. This position goes beyond proposal or sales activities and carries full ownership for execution quality, performance outcomes, and operational excellence.

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