Regional Head of Sales - North and East Europe

Responsibilities

• Strategic and commercial leadership
• Define and deliver the strategic direction for the European retail business, balancing immediate results with long-term, sustainable growth.
• Maintain a clear, data-informed view of performance across all markets, identifying opportunities to drive productivity, optimise stock and strengthen overall profitability.
• Partner closely on the evolution of the store portfolio, including new openings, relocations and refurbishments, ensuring relevance and consistency across markets.
• Lead with insight, using key commercial metrics to inform decisions and drive focused, effective action.
• Service and operational excellence
• Champion a service-led culture, elevating the in-store experience and positioning COS as a benchmark for thoughtful, premium retail.
• Drive operational excellence across markets, ensuring efficiency, consistency and adaptability within local frameworks.
• Collaborate cross-functionally with teams across Merchandising, Supply Chain, Marketing, Finance and HR to deliver aligned, end-to-end plans.
• Work in partnership with merchandising and global operations to optimise stock flow, localise assortments and strengthen the omnichannel customer experience.
• Leadership and organisational development
• Shape the structure and capabilities of the European retail organisation, ensuring the right talent and ways of working are in place to deliver on strategic ambitions.
• Lead, coach and develop senior retail leaders, building a strong and future-focused talent pipeline.
• Contribute as a core member of the European Leadership Team, ensuring retail insights inform broader business decisions.
• Champion COS values, fostering an inclusive, collaborative and high-performing culture across all markets
• What you need to succeed
• Executive experience - Brings proven experience leading large-scale, multi-market retail environments, with full accountability for performance across flagship and key locations.
• Strategic perspective - Shapes clear, long-term direction, with a considered approach to navigating complexity and driving sustainable growth.
• Commercial insight - Applies strong analytical thinking to understand performance, identify opportunities and translate insight into focused, effective action.
• Leadership - Leads with clarity and purpose, building and developing high-performing, collaborative teams.
• Service focus - Champions a thoughtful, elevated customer experience, creating service-led retail environments.
• Financial expertise - Demonstrates a strong understanding of commercial and financial drivers, using data to inform decisions and outcomes.
• Collaboration - Works seamlessly across functions, building strong partnerships to achieve shared goals.
• Values alignment - Reflects COS values through an open mindset, a progressive approach and a commitment to continuous improvement and empowering others.
• This is a full time permanent contract based at our Regional Office in London

Benefits

Additional Information

COS is a brand for the modern wardrobe, built on exceptional quality, lasting design and a commitment to craftsmanship and innovation. As we continue to strengthen our global presence, we are seeking an experienced retail leader to join us in a role externally positioned as a Senior Retail Director / Vice President of Retail. Internally, this role is titled Regional Head of Sales, reflecting our organisational structure within H&M Group. The scope, influence and market presence, however, align with a senior executive position overseeing a significant European retail portfolio. This is a high-impact leadership role with responsibility for our flagship and key market stores across North and East Europe. The role requires a considered, values-led leader who combines strategic clarity, strong commercial judgement and the ability to build and inspire high-performing teams.

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