Commercial Excellence Specialist

About the role

In Alfa Laval, we are every single day contributing to a more sustainable future for our planet through engineering innovation. Our global team designs and implements the refining, recycling and purifying process that allows our customers to be better themselves. You will find our work in leading applications for water purification, clean energy, food production, waste processing, pharmaceutical development and much more. The people of Alfa Laval enjoy the freedom to pursue ideas and the resources to see those ideas to become reality, in an environment that welcomes drive, courage and diversity. The result is a company where we all can be very proud of what we do. Our core competencies are in the areas of heat transfer separation, and fluid handling. We are dedicated to optimizing the performance of our customers' processes. our world-class technologies, our systems, equipment, and services must create solutions that help our customers stay ahead. Please feel free to peruse our website www.alfalaval.com The position / About the Job: Support sales managers with commercial data analysis and insights. Local owner of OneCRM, Lead to Order cycle Management.

Responsibilities

• Own, implement, and manage the Lead Management Process at the company level, including lead review, Marketing Qualified Lead (MQL) assessment, lead entry, and assignment to sales personnel within the CRM.
• Oversee the Lead-to-Opportunity cycle, ensuring timely follow-up with the sales team for lead qualification and progression to opportunities.
• Gather and relay feedback from the sales team to the lead generation team to continuously improve lead quality.
• Engage with potential customers as needed to validate requirements for MQL status.
• Provide insights into the customer journey throughout the lead generation process.
• CRM local business owner and superuser providing support with training as needed.
• Support ComEx Manager for various commercial excellence related activities at company level, such as:
• Support for Lead Disqualification analysis report preparation.
• Support sales team for qualifying opportunities to order by providing necessary data from CRM.
• Support in preparing various reports by analyzing CRM data as needed by Divisions / Business Units etc.
• Support to ensure sales data quality and CRM adoption and discipline.
• Assist with Customer Experience Survey activities, including report analysis and follow-up actions with the sales team.
• Support deep analysis of industry, market, and customer insights as needed to enhance customer experience, sharpen value positioning, and boost conversion rates.
• Support for executing new digital initiatives in collaboration with other Marketing Excellence Areas.
• Preferred Skill & Knowledge:
• Engineering Graduate (MBA is preferred) with 5-8 years of experience
• Strong understanding and hands-on experience with sales and marketing processes.
• In-depth knowledge of the Lead-to-Order process and CRM functionalities.
• Regular CRM user with a passion for continuous learning and process improvement.
• Proficient in data analysis.
• Experience in ERP and ERP implementaion is added advantage.
• Advanced skills in Excel and PowerPoint; experience with Power BI is a plus.
• Experience managing large and diverse stakeholder groups.
• Ability to teach and coach others, leveraging centrally provided training materials.
• Solid understanding of data-driven business practices.
• Supportive, proactive, and solutions-oriented positive attitude.
• Core Competences and Expected Behaviours:
• Acumen
• o Able to quickly understand the core of a problem and focus on the most important aspects.
• o Able to draw valid conclusions from large amounts of complex information.
• o Develops impactful strategies in accordance with the business vision.
• Judgment & Decision making
• o Makes things happen.
• o Quickly and aptly assesses the potential consequences of different actions related to any situation or task.
• o Acts with confidence and clarity
• Networking & influencing
• o Quickly builds fruitful networks inside and outside the organization.
• o Creates significant and meaningful impact in the wider organization and externally by aptly applying relational skills.
• o Is a strong team player and facilitates collaboration between others.
• Who you are?
• Why should you apply?
• We offer you an interesting and challenging position in an open and friendly environment where we h

Benefits

Additional Information

Commercial Excellence Specialist

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