Search & Growth Acquisition Manager (f/H)

About the role

Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment. Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities. Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities. We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria. To accelerate lead generation and support revenue growth across Edenred's Business Units, we are strengthening our paid acquisition capabilities. As Search & Growth Acquisition Manager, you will play a key role in helping our Business Units accelerate their digital acquisition performance, with a strong focus on Search (Google Ads) and B2B lead generation. We are looking for someone who enjoys digging into data, identifying growth opportunities, challenging assumptions, and turning insights into actionable recommendations. Beyond campaign execution, you will contribute to raising the digital acquisition maturity of our Business Units by sharing best practices and helping teams make better data-driven decisions. For some of our business units you will own and optimize paid acquisition activities. You will also act as an internal consultant, collaborating closely with local Marketing & Sales teams a cross our Benefits & Engagement business line countries to ensure paid acquisition initiatives are fully aligned with business objectives and tracked and monitored. You will need to analyze business and support BUs in their business analysis, understanding the full lead-to-contract path. YOUR ROLE Your key missions will be the following: 1) Search & Paid Acquisition Strategy Performance Act as the go-to expert for Search marketing (Google Ads) across the Benefits & Engagement Business Line, while supporting broader paid acquisition initiatives when relevant. Develop and progressively strengthen your expertise across other acquisition channels, including Paid Social and Lead Providers, to help identify growth opportunities and support Business Units in optimizing their lead generation strategies Understand, revise and challenge Business Unit's digital acquisition strategy through business reviews with local expert Ensure consistent governance, best practices, and performance standards across markets and partners. Identify optimization and scaling opportunities across channels, continuously improving cost efficiency and lead quality. Track and analyze at Business Line Level the paid acquisition KPIs, including CPL, CPA, ROAS, conversion rates, and lead quality metrics. 2) Campaign Management & Experimentation Define and drive paid acquisition strategies for selected Business Units to ensure the delivery of high-quality, scalable, and cost-efficient leads, aligned with business and revenue objectives. Own and directly manage paid acquisition activities for these Business Units, from campaign setup to ongoing optimization and performance monitoring. Run A/B tests on ads, audiences, creatives, messaging, and landing page interactions to improve performance. Continuously explore new acquisition opportunities, search trends, automation capabilities and AI-powered optimizations. Synchronize with local Sales team to ensure end-to-end performance monitoring from leads to contracts. 3) Business Analysis & Growth insights Monitor and analyze digital marketing and sales performances to provide actionable insights. Leverage analytical tools to assess performance Collaborate with local teams to evaluate performance, identify improvement opportunities, and challenge current strategies. Support BUs to implement tracking and proper reporting Act as an internal consultant, providing data-driven operational recommendations Go beyond reporting by translating data into concrete actions that improve acquisition performance and business outcomes. 4) Animate your digital marketing community Prepare and facilitate expert coffees and knowledge-sharing sessions share learnings, use cases and best practices. Contribute to building a culture of experimentation, continuous learning and performance improvement across the group. Share successful initiatives, tests and insights with Business Units to help scale what works across markets. YOUR PROFILE 3-5 years of experience in Performance Marketing, Growth Marketing or Digital Acquisition, with a strong focus on Search (Google Ads) and lead generation, ideally within an international or multi-regional organizati

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