Sr. Manager, Marketing Analytics & Measurement

About the role

In this role, you will serve as a S enior Manager within our Marketing Analytics & Measurement team , acting as the strategic measurement lead for 1 to 3 large enterprise clients. You are accountable for turning measurement into business outcomes. You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders. This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions. You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team and Ovative partners. You will directly manage 1 to 2 team members, supporting their development while ensuring work is high quality, efficient, and outcome oriented. Success in this role means: Clients are making healthy, data informed decisions based on MMM and testing Measurement is influencing investment strategy and business performance Clients are confident and satisfied with Ovative's partnership Your team feels supported, challenged, and proud of the impact they are delivering This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority. Responsibilities of a Sr. Manager, Marketing Analytics & Measurement: Client Leadership and Business Impact Serve as the primary measurement lead for 1 to 3 enterprise clients Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations Lead executive presentations and strategic discussions with VP to C-level stakeholders Identify what is working, what is not, and define the roadmap to improve marketing effectiveness Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions Maintain strong client relationships rooted in trust, clarity, and proactive leadership Strategic Direction and Cross Functional Influence Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution Influence cross functional stakeholders without formal authority to drive cohesive outcomes Ensure work is focused on high value questions that materially impact the client's business Support new business conversations by shaping clear, differentiated measurement approaches Team Leadership and Development Directly manage and develop 1 to 2 team members Provide clear direction, feedback, and coaching to support growth Ensure deliverables are high quality, timely , and aligned to client priorities Fost

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Marketing Analytics & Measurement Team: The Marketing Analytics & Measurement Team sits at the center of how Ovative turns marketing data into business action. Part nering with larg e enterp rise brands t hat are inve sting large marketing b udgets to grow their business . Our work measure s the effectiveness of the ma rketing invest ments and he lp them drive profi t able growth. Ou r team spe ciali zes in modern ma rketing effectiveness, conne ct ing marketing w ith enterprise outcomes and equ ip ping leaders w ith the clarity & confidence to act. Core Team E xpertise I ncludes: Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks Incrementality testing including geo experiments and lift studies Forecasting, scenario planning, and budget optimization Executive storytelling and board-level measurement narratives Cross-functional partnership to ensure measurement drives marketing performance We work side by side with client marketing, finance, and executive teams, as well as Ovative's Paid Media, Data Science, and Analytics teams, to ensure measurement does not sit in a report. It drives decisions.

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