Director, Brand Management (Flushable Wipes)

About the role

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com . Our Mission We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. We've kicked off the search for a Director, Flushable Wipes who will lead the development and execution of brand and category strategies that establish Honest as a leading, differentiated brand in the flushable wipes category. This role will be responsible for accelerating profitable growth, expanding household penetration, and building long-term brand equity through strong consumer insight, disciplined execution, and cross-functional leadership. This leader will own the strategic direction of the Flushable Wipes business, partnering closely with Sales, Innovation, Supply Chain, Finance, and Marketing to drive market share growth across retail and eCommerce channels. The role requires a balance of strategic thinking and operational excellence to scale a high-growth business while building sustainable competitive advantage in a category undergoing rapid evolution and consumer education.

Responsibilities

• Lead development of the overall Flushable Wipes brand and category strategy, defining long-term growth opportunities aligned with Honest's Adult Operating Unit priorities and broader company growth objectives.
• Own the development and execution of annual and long-range growth plans, including innovation strategy, portfolio architecture, pricing strategy, and media priorities.
• Translate deep consumer, shopper, and competitive insights into differentiated strategies tha expand category relevance and drive adoption among new users.
• Own business performance, including evaluating results, diagnosing opportunities and risks, and adjusting plans to deliver against revenue, margin, and market share goals.
• Lead cross-functional alignment across sales, finance, analytics, legal, regulatory, supply chain, and creative teams to deliver integrated business plans and ensure strong execution across channels.
• Partner closely with Sales and Category Management to shape customer strategies, lead brand inputs to key retailer meetings, and strengthen both in-store and online shopper experiences.
• Lead flushable wipes strategic product pipeline development identifying opportunities to expand the category, optimize assortment, and prioritize investments based on long-term value creation.
• Partner with media and digital teams to develop effective awareness and conversion strategies across retail media, Amazon, and national campaigns, ensuring investments drive both brand equity and commercial results.
• Own P&L inputs and financial performance management, partnering with Finance to ensure disciplined decision-making and profitable growth.
• Deliver clear, concise

Benefits

Additional Information

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

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