Sr. Manager, Sales Enablement

About the role

The Senior Manager of Sales Enablement & Capability will design, build, and lead the company's first formal Sales Enablement function within the Commercial Sales Division. You will be responsible for enabling approximately 200+ front-line sales professionals across two channels to sell more effectively, ramp faster, and win more often. You will partner cross-functionally with Sales Leadership, Marketing, Pricing, Revenue Operations, and HR to build the infrastructure, content, and programs that drive measurable commercial performance.

Responsibilities

• Sales Enablement Program Design & Leadership
• Process owner for the new salesperson onboarding program (30/60/90-day structure) for all sales reps. Partner with Learning and Development to improve, refine or modify the program.
• Maintain a Sales Skills & Competency Framework aligned with our selling strategy .
• Process owner for certification programs and ongoing learning pathways for field sales and sales managers. Partner with other functional areas to design and deploy .
• Gate keeper for all training that is deployed to the sales team (Product training, Solution Selling) - ensuring a consistent fram e work & methodology is followed . (in person, teams, announcements)
• Establish a Sales Coaching Model, equipping Sales M anagers with structured coaching cadences, tools, and routines .
• Engag e with the sales team to ensure effectiveness; Ensuring sales reps have what they need, are receiving the information correctly, etc.
• Identify skill and knowledge gaps within the sales organization and partner with internal teams to design and deliver targeted enablement programs that address them
• Content Strategy & Management
• Build and govern a centralized content library - playbooks, competitive guides, objection handling, ROI tools - organized by channel, segment, and stage of the buyer journey.
• Support and maintain a Sales Enablement Platform .
• Partner with Marketing to ensure sales content is current, on-brand, and channel-appropriate.
• Track content utilization and effectiveness - sunset what doesn't work, amplify what does.
• Define the ways of working - standard templates (e.g. business plans) , when they are required , and the routine, structure and discipline to maintain them.
• Win/Loss & Field Feedback Loop
• Design and operate a structured Win/Loss program - systematic debriefs on won and lost opportunities.
• Synthesize field intelligence and surface insights to Sales Leadership, Product, Pricing, and Marketing.
• Use win/loss data to update playbooks, sharpen messaging, and identify training gaps.
• Sales Technology Enablement
• Partner with the Sales Support team to maximize CRM (Microsoft D365) adoption and usage quality. Must be a CRM Power User.
• Lead rollout and adoption of Microsoft Copilot or other AI tools for Sales - call summaries, next-action coaching, email assist.
• Define how sales tools connect to the rep's daily workflow to reduce friction and increase usage.
• Performance Analytics & Reporting
• Define and track enablement KPIs: project cycle time , content adoption, certification completion, coaching completion rates, win rate impact.
• Partner with Analytics team to build enablement performance dashboards in Power BI.
• Report enablement ROI to senior leadership quarterly.
• Cross-Functional Partnership
• Serve as the voice of the field - translating what reps need into programs that work.
• Partner with HR/Talent on sales hiring profiles, interview frameworks, and rep development paths.
• Partner with Pricing and Deal Desk to train reps on pricing tools, margin guidelines, and deal exception processes.

Requirements

• 5 + years of experience in Sales Enablement, Sales Operations - with at least 3 years in a leadership role building programs at scale.
• 3+ years as a salesperson preferred B2B, Construction industry , Flooring Industry or other similar
• Demonstrated experience building Sales Enablement programs from the ground up, not just inheriting them.
• Experience supporting both product sales and channel/distributor models (dual-motion experience strongly preferred).
• Proficiency with Sales Enablement platforms ( Highspot , Seismic, Showpad , or equivalent)

Benefits

Additional Information

*This is a hybrid role.*

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Company Intel

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