User Acquisition - Region Lead

Responsibilities

• Manage Campaigns & Budget: Oversee a substantial UA budget across channels such as TikTok, Google, Meta, and any other channels that prove effective across your region. You will make fast, data-driven decisions to maximize efficiency and volume.
• Analyze Creative Performance: Act as the bridge between data and content. You will identify creative trends, surface market-level insights, and provide the content team with actionable feedback on what resonates across different audiences.
• Own Regional Strategy: Define the growth roadmap for your region, ensuring strong alignment between paid acquisition, creative production, local activations, and broader company priorities.
• Drive Local Market Insights: Stay ahead of competitors, user behavior shifts, and cultural trends across your region. You should develop a sharp understanding of the nuances of each market you oversee.
• Scale What Works Across Markets: Identify repeatable growth levers, share learnings across countries, and build systems that allow strong ideas to travel effectively from one market to another.

Requirements

• Demonstrated experience in user acquisition for mobile apps.
• Advanced analytical skills, with the ability to interpret complex datasets including retention, cohorts, and funnel conversion to drive strategy.
• Proven ability to manage and optimize high UA budgets.
• Experience working cross-functionally with product, creative, and marketing teams.
• Strong understanding of how growth strategies need to adapt across different markets within a region.
• Must be willing to work in person in Paris.
• Professional fluency in English is required. Additional language skills relevant to the region you would lead are a strong plus.
• Life at amo:
• To ensure that everyone is set up for success within our way of working, we work together onsite 5 days a week. We wanted to make sure coming to the office is as comfortable as possible for you:
• We chose a location in central Paris, near Opera (Metro lines 3,8,9 and RER A).
• We have a beautiful Parisian-style office with high ceilings, balconies, and huge windows. So a lot of natural light!
• We reimburse your commuting expenses 50%.
• Because life outside of work should also be stress-free, we cover:
• Health care (100% coverage).
• Maternity Leave, Paternity Leave, Second Parent Leave (salary maintained at 100%).
• We love the diverse perspectives we get from having people from all over the world join us, and so we of course support relocation to Paris with:
• Help and sponsored visa process.
• 1 month of Airbnb 100% covered by amo upon arrival.
• Assistance from Settlesweet to find your permanent home.
• Help with french paperwork like opening a french social security account, tax forms and more.
• French lessons to be fully set with your new Parisian life.

Benefits

Additional Information

Role Overview We are seeking a growth specialist to join our Distribution team and lead user acquisition across a full region. In this role, you will act as the Regional Lead , owning the growth strategy, managing the budget, and driving execution across multiple markets to hit DAU targets. This role requires a strong balance of data analysis, operational rigor, and cultural fluency to ensure our strategy is effectively adapted across diverse local contexts. You are: Data Obsessed: You don't just look at top-line metrics; you go deep into cohort analysis, retention curves, and granular performance data to understand why growth happens. A UA Expert: You have a proven track record of hitting DAU and growth goals for mobile apps. Experience in social or dating is a strong plus. Regionally Minded: You know how to adapt global strategies across multiple markets, balancing regional consistency with local relevance. Operationally Excellent: You are comfortable managing significant budgets, coordinating with external partners or freelancers, and keeping multiple workstreams moving at once. Rigorous & Detail Oriented: You have high standards and strong execution discipline. Willing to Travel: You are ready to travel frequently across your region to oversee operations and stay close to market dynamics on the ground.

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