Product Marketing-Sr Mgr

Responsibilities

• This role blends the external, market-facing strategic lens of Product Marketing with the internal, execution-focused lens of Sales Enablement. Rather than operating in silos, these two disciplines harmonize within the Product Marketing and Sales Enablement Team to deliver maximum business impact.
• Product Marketing & Go-To-Market (GTM) Strategy
• Own End-to-End GTM Execution: Lead the go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value
• Formulate Positioning & Value Propositions: Craft and validate compelling, problem-oriented positioning using generative AI tools to rapidly iterate on messaging, focusing on Verizon Connect's core differentiators and ROI.
• Establish the Product Source of Truth (SOT): Develop and maintain comprehensive Launch Books, product definitions, and messaging that serve as the foundation for both internal communications and external marketing efforts.
• Market-Facing Evangelism: Champion creative, bold ideas by acting as a product Subject Matter Expert (SME). Drive content direction for blogs, webinars, and case studies, leveraging AI tools to quickly generate and tailor external messaging.
• Enablement Ecosystem
• Develop Curriculum & Reinforcement Programs: Build out product education, vertical-specific information, and knowledge reinforcement pathways that go beyond basic product walkthroughs.
• Design Practical Collateral: Produce and maintain enablement materials, such as Sales Slicks, competitive battlecards, presentation decks, and demo environment setups.
• Optimize Pitch & Objection Handling: Partner with customer-facing teams to engrain product value propositions, refine the sales pitch, and leverage AI-driven competitive research for real-time objection handling and proactive differentiation.
• Market Analysis, Voice of Customer, & Field Intelligence
• Gather Actionable Field Feedback: Cultivate deep relationships with customer-facing teams to understand the actual friction points they face in the field. Conduct regular sales confidence surveys and feedback sessions.
• Analyze The Market: Continuously monitor market and competitor insights, utilizing AI tools (such as Gong conversational intelligence) and win/loss analyses to pivot GTM messaging dynamically.
• Synthesize Voice of Customer (VoC): Connect with customers and run beta feedback programs, leveraging AI to quickly analyze verbatims, identify key pain points, and quantify competitive advantages that inform messaging.
• Stakeholder Alignment & Governance
• Drive Cross-Functional Collaboration: Act as a alignment point between Go-To-Market Managers, Product Management, UX, Learning & Development (L&D), Marketing, and ePMO to coordinate release schedules, training efforts, and GTM milestones.
• Establish Leading Metrics: Implement and monitor metrics to measure enablement effectiveness, including

Benefits

Additional Information

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. Company Overview Verizon Connect is guiding a connected world on the go by automating, optimizing, and revolutionizing the way people, vehicles, and things move through the world. Our full suite of AI-driven solutions and services put innovation, automation, and connected data to work for customers and help them be safer, more efficient, and more productive. As a SaaS leader, we know our talent is the most important component to our success. We hire top talent and empower them to do their best work. As a division of Verizon, we combine the fun and excitement of a start-up environment with the resources, operational excellence, and brand recognition of an established tech giant. Role Overview The Senior Manager, Product Marketing & Sales Enablement represents a strategic role designed to accelerate business growth, product adoption, and field readiness. This role bridges the gap between what Product R&D builds and frontline customer-facing teams, such as Sales, Customer Success, and Support. It also ensures our Marketing channels effectively communicate that value to the market. This individual will own both the go-to-market (GTM) positioning of strategic product releases and the development of comprehensive enablement ecosystems that arm the field with that knowledge. Success is measured not just by launching products on time, but by driving product adoption, sales velocity, win rates, and retention.

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