Associate Media Director

Responsibilities

• Portfolio & Growth
• Manage day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys.
• Demonstrates understanding of Client's business/category.
• Build and strengthen junior to mid-level client relationships as a business partner and thought leader to their organizations.
• Coordinate collaboration, schedule status meetings and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
• Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance.
• Oversee supervisor/manager, who is the go-to resource for all inventory, billing and invoice discrepancies, including compliance with vendor set-up, Prisma entry for channels not managed by PI, Local MB or Kinesso.
• Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
• Media Strategy
• Support 1-3 accounts, pending scale and complexity of business and scope of deliverables.
• Build and present media plan recommendations, recaps and thought leadership.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Oversee flawless execution of media campaigns. This includes leading campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting.
• Create and provide Media Authorizations to clients for approval; once approved, notify channels.
• To align with Group Media Director to approve/seek client approval for any budget/mix changes not clarified in the authorization (MA may include optimization guidelines and any over/under budget flexibility)
• Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
• Develop workback schedules and content to deliver on media brief deliverables, check-ins, presentations, launch, QA, and reporting.
• Oversee junior team development of competitive spending reports and insights and connect to business intelligence for role of spend on share, etc.
• Responsible for running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery.
• Partner with Insights + Action and Audience Sciences to develop audiences, profiles, and strategies to implement and measure. When I+A is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix
• Identify great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and cel

Additional Information

Business Overview Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom. Position Summary The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators. The Associate Media Director will proactively offer industry updates, performance insights and opportunities to team leadership and clients. They will be responsible for overseeing flawless execution of media campaigns and developing the skill and knowledge base of those more junior while supervising, advising, and providing counsel to direct report(s).

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