Creative Strategist, Full Funnel

About the role

As a Creative Strategist at Onepay, you will drive full-funnel creative strategy - from brand awareness through paid acquisition, landing page experience, and post-app onboarding. This is a high-impact role at the intersection of brand, growth, and product. You'll be the strategic voice ensuring our messaging is cohesive, conversion-focused, and consistent across every customer touchpoint. You will: Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda Build and maintain a structured creative testing framework in partnership with channel leads - developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations Influence and support the testing roadmap for landing pages, app screens, and app-start flows - developing creative hypotheses and partnering with Growth and Product on measurement Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy - this role influences rather than owns lifecycle and onboarding Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels - bringing channel leads well-developed creative POVs to act on Serve as the creative strategy partner across Growth, Brand, Product, and agency teams - aligning stakeholders around a shared creative vision Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output. You Bring 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role - ideally at a consumer fintech or DTC app Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention Experience partnering with and influencing channel owners - you know how to lead through collaboration, not just authority Comfortable owning a test and learn agenda - designing experiments, reading results, and building the creative case for what to do next Strong analytical mindset paired with genuine creative instincts Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction Practical experience with AI tools in creative workflows - and genuine curiosity to push that further Drive and proactivity - everyone here is a builder and executor

Benefits

Additional Information

About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We're fixing it. And we're moving fast. We're an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We're backed by Walmart, the world's largest retailer, and Ribbit Capital, one of fintech's most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don't have time to wait... and neither do we. This place moves fast, and we're looking for people who are: Ready to run Hungry and driven by urgency Exceptional at what they do, with low ego Comfortable operating in motion

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