Sales Executive
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Responsibilities
- Identify, develop, and pursue new business accounts across key sectors (e.g., events, exhibitions, retail fit-outs, brand activations, etc.)
- Build and maintain strong relationships with new and existing clients
- Maintain accurate records of sales activities and manage the full sales cycle, from lead generation to proposal development, negotiation, and closing
- Prepare and deliver compelling sales presentations, pitches, and proposals in collaboration with design and project teams
- Translate client briefs into clear requirements for internal teams to ensure proposed solutions are aligned with expectations, budget, and project feasibility
- Respond to client briefs, RFQs, and tenders in a timely and strategic manner
- Achieve individual sales targets and KPIs
- Monitor market trends, competitor activities, and industry developments to identify new opportunities
- Support the team in networking events, industry exhibitions, and client engagements
- Ensure smooth handover of secured projects to the project management team for execution
- Support cross-functional initiatives as required
Requirements
- Core Competencies
- Diploma or Degree in Business, Sales, or a related field
- Minimum 2 years of sales or business development experience
- Prior experience in the design, construction, events and exhibitions industry is a plus
- Proven sales closing track records
- Strong interpersonal and communication skills, with the ability to engage and manage clients effectively
- Target-oriented and self-motivated individual
- Adaptable, resilient, and responsible, with a positive and professional attitude
- Confident in presenting ideas and proposals to clients and stakeholders
- Ability to manage multiple accounts and projects simultaneously in a fast-paced environment
- Highly organised, detail-oriented, and proactive in follow-ups
- A confident and independent team player with the ability to collaborate across departments
- Understanding of budgeting, materials, and fabrication processes to ensure cost-effective project delivery
- Technical Skills
- Proficient in Microsoft Office Suite (e.g., PowerPoint, Word, Excel) for proposal preparation and presentations
- Familiarity with CRM systems or sales tracking tools is an advantage
- Experience with monday.com and Navision is a plus
- Basic understanding of design processes, materials, and production workflows
- Strong business acumen, including costing, budgeting, and margin management
Additional Information
Dezign Format is seeking an experienced and results-driven Sales Executive to support business growth, secure key accounts, and expand the company's portfolio across exhibitions, events, retail fit-outs, and brand activations, etc. In this role, you will be responsible for identifying new business opportunities, building strong client relationships, and managing the end-to-end sales process, from initial outreach to proposal development and contract signing. You will collaborate closely with internal teams to translate client requirements into compelling, tailored solutions that align with both creative vision and commercial objectives. This position is ideal for a motivated individual who thrives in a fast-paced, client-facing environment and is passionate about delivering impactful spatial and experiential solutions.
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