Regional Vice President, Business Development, Atlantic

Responsibilities

• Own the regional growth plan. Develop and execute the annual business plan aligned to revenue, profitability, and client impact goals; continuously monitor results and adapt strategies to reflect regional dynamics and opportunities.
• Lead and scale a high‑performing sales team. Coach and empower Corporate Account Executives, Brokerage Sales, and Group Sales leadership to deliver strong results while maintaining a high-touch, relationship-focused approach with clients and advisors.
• Drive market differentiation. Position Medavie's integrated benefits and healthcare delivery model in a way that resonates locally; translate market insights into practical strategies that win business.
• Strengthen advisor & consultant partnerships. Build trusted, long-standing relationships across the advisor community; identify opportunities to deepen engagement and drive new business across all group segments.
• Elevate sales operations. Oversee prospecting strategy, RFP execution, and pipeline effectiveness; leverage Salesforce (or equivalent CRM) to maintain visibility, discipline, and strong forecasting in a region where relationship management is key.
• Partner cross‑functionally. Work closely with Product, Marketing, Client Services, and Underwriting teams to align offerings with regional needs and ensure seamless delivery.
• Be the voice of the market. Maintain a strong understanding of competitive, legislative, and demographic trends across Atlantic Canada; inform go‑to‑market decisions and growth strategies.
• What you bring
• 10+ years of progressive sales leadership i

Benefits

Additional Information

Position Type: Permanent If you're looking for a fulfilling career that can make a real difference in your life, and the lives of others, you've come to the right place. As a national health solutions partner, we put people first in everything we do - and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences and career expertise to Medavie. By collaborating and innovating together, our employees are creating industry-leading solutions in insurance, primary care and emergency medical services that impact millions of lives in Canada each year. Our mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest - and it's reflected in our award-winning culture. We celebrate individuality and value the diverse perspectives and skills our employees contribute. We go beyond providing competitive pay and comprehensive benefits to offer opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is where employees can be their best selves, feel they belong, and achieve their full potential. Be part of it by applying for a position with us today. Why make the move to Medavie Blue Cross? Sell a bigger story than insurance. Medavie is a health solutions partner that integrates benefits management (health, dental, travel, life, disability) with healthcare delivery (EMS and primary care) under one organization-so your team can take an end‑to‑end health outcomes narrative to market, not just a traditional benefits offering. Mission over dividends. We're a not‑for‑profit-we reinvest in people, product, and communities rather than paying shareholders. That purpose resonates strongly across Atlantic Canada, where clients and advisors value long‑term relationships and community impact. Through the Medavie Foundation, we invest in healthy living, youth mental health, and PTSD-making a visible difference in the communities you serve. A strong regional footprint with room to grow. Medavie Blue Cross is one of the most established and trusted brands in Atlantic Canada, and a recognized employer of choice across the country, with deep roots and long-standing relationships across both the private and public sectors. You'll build on a strong foundation while unlocking new growth opportunities-evolving how group benefits solutions are positioned and delivered in the market. Innovation that opens doors. Our focus on practical, outcome‑driven health solutions gives you a broader, more compelling story to take to market-especially in conversations where traditional benefit models fall short. Public‑sector leadership. As a long‑standing administrator of public health programs across Atlantic Canada, Medavie brings unmatched credibility and insight-helping you navigate complex stakeholder environments and win meaningful, long-term partnerships. The impact you'll lead As Regional Vice President, Business Development, you will set and execute the regional growth strategy for Atlantic Canada-leading a high‑performing sales organization, strengthening advisor relationships, and shaping the next phase of growth across a diverse and relationship‑driven market. You'll coach for excellence, champion client‑centricity, and bring integrated health solutions to market in ways that differentiate us from "insurance‑only" competitors.

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