Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)

About the role

The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academy's ambitious mission. We are seeking a seasoned Interim Email Marketing Consultant (25 hours week / 2 month contract) to sustain and advance our digital fundraising efforts during a staff leave of absence (May 26 - July 20). Reporting to the Director of Philanthropy, this role is pivotal in managing a high-volume email program (100M+ emails annually) aimed at converting learners into lifelong donors. While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant, this role serves as the primary strategic and creative lead.

Responsibilities

• As the interim lead, you will focus on high-level strategy, copywriting, and segmentation across the following areas:
• Content Strategy & Copywriting
• Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager.
• Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary.
• AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns.
• "Back to School" (BTS) Campaign Strategy
• Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign.
• Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.
• Advanced Segmentation & Testing
• Optimization: Build a comprehensive segmentation testing strategy for June-September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season. A partial plan has been drafted but needs to be refined, updated and implemented.
• A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings.
• Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights.
• Pilot Programs & Collaboration
• Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
• Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
• Project Management: Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers.
• Analytics & Reporting
• KPI Tracking: Monitor and report on campaign performance, delivery rates, and conversion metrics.
• Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders.
• WHAT YOU BRING
• Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion.
• Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy.
• Data Literacy: Deep experience in audience seg

Benefits

Additional Information

Notice to applicants: We have seen a rise in recruitment scams. Please note that outreach from Khan Academy recruiters will only come from the @khanacademy.org domain. Our team does not use Gmail or other personal accounts for contacting potential candidates. Khan Academy will never solicit money, equipment fees, or sensitive financial information at any stage of the hiring process. We also do not work with external recruiting agencies, so outreach from headhunters presenting opportunities on behalf of Khan Academy is illegitimate. Please always check the email domain and cross-reference the position with the official Khan Academy Careers page to confirm an opening is valid. ABOUT KHAN ACADEMY Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 181 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities. OUR COMMUNITY Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

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