Senior Consumer Insights Lead - Product Development

Requirements

• Strong communication and relationship-building skills across functions, especially to include Product and Marketing teams,
• Ability to operate independently in the areas of learning plan design, study design, and research execution,
• Ability to distill complex and at times contradictory consumer data and insights into compelling, data-based stories and recommendations,
• Ability to persuasively present research learnings to multi-functional teams against business objectives, and ability to effectively manage projects; results-oriented and able to roll-up sleeves to accomplish critical tasks.

Additional Information

The Senior Consumer Insights Lead - Product Development is a new position within Sandisk's Global Consumer Insights & Analytics ("CIA") function. The mission of CIA is to enable our "Consumer at the Center" strategy, by driving consumer centricity into decision-making that drives company growth. This global position will play a leading role in defining the future of product innovation at Sandisk, by leading consumer-focused learning plans to identify unmet consumer needs among core consumer segments. This work includes secondary/market understanding and primary research (qualitative, quantitative, and AI-enabled), with research that includes developing and testing new product concepts, identifying and prioritizing power claims, and working closely with Product and Marketing teams to align technical and marketing development in line with these consumer needs. We are seeking a strategic, results-oriented individual with a strong bias for action and a proven ability to thrive in a fast-paced, dynamic environment. Our ideal candidate will be comfortable with ambiguity, and adept at distilling consumer research and market analyses into stories that cut through the clutter and drive action. ESSENTIAL DUTIES AND RESPONSIBILITIES: Own and execute the upstream product development learning program as part of Sandisk's Global Research & Insights Team, Develop and align specific consumer learning plans with the Global Research & Insights Director, by identifying and prioritizing key learning needs across the business, Partner with product, marketing, and design teams to translate insights into actionable product features and positioning, and Choose and nurture relationships with key suppliers/vendors for core research work. REQUIRED: 5+ years relevant experience in a consumer-facing organization (technology, consumer electronics, or CPG industries preferred), with a history of results delivered from independent leadership and development of consumer learning plans, Mastery of the consumer research techniques (qual and quant), leveraging market data (sales and panel data) to identify and prioritize unmet consumer needs, and ideally experience leveraging consumer-generated data and generative AI to enhance learning.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Sandisk? Share your experience