Senior Manager, Global Marketing- Tuberculosis & Infectious Disease

Responsibilities

• Portfolio Launch & Commercialization
• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
• Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
• Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing.
• Campaign Strategy & Execution
• Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering.
• Create compelling messaging frameworks tailored to key customer segments and regional needs.
• Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs.
• Partner with regional marketing teams to localize campaigns and maximize market relevance and effectiveness.
• Digital & Content Marketing
• Oversee content strategy and execution across key digital channels:
• Website and landing pages
• Social media platforms
• Digital advertising
• Email marketing campaigns
• Develop engaging content to support thought leadership, demand generation, and customer education.
• Lead development of conference-related content, including symposia materials and promotional assets.
• Scientific & Clinical Communications
• Coordinate global clinical content strategy in collaboration with medical and R&D teams.
• Work with Clinical Marketing on the development of clinical publications, posters, and scientific presentations.
• Drive coordination with Clinical Marketing on webinars and clinical education around TB & ID to strengthen clinical credibility and customer engagement.
• Performance Tracking & Optimization
• Establish KPIs and metrics to track campaign performance and marketing effectiveness.
• Monitor engagement, lead generation, and conversion metrics across channels.
• Use insights and analytics to continuously refine messaging, targeting, and campaign execution.
• Ensure campaigns resonate across diverse healthcare systems, from developed to emerging markets.
• Cross-Functional & Global Collaboration
• Work closely with Product Management, Clinical Marketing, Commercial Ops, Medical Affairs, Regional Marketing, Sales, and External Agencies.
• Ensure alignment between global strategy and regional execution.
• Act as a key marketing partner in driving integrated commercial success across the TB and ID portfolio.
• Qualifications & Experience
• Bachelor's degree required; MBA or advanced degree preferred.
• 7-10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare.
• Demonstrated success in product launches and integrated marketing campaign development.
• Experience with TB, infectious diseases, or related clinical areas strongly preferred.
• Strong understanding of digital marketing, demand generati

Benefits

Additional Information

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description The Senior Manager, Global Marketing - Tuberculosis (TB) & Infectious Diseases (ID) will lead the development and execution of global marketing strategies to drive awareness, adoption, and growth of the TB portfolio. This role is responsible for orchestrating product launches packages, integrated campaigns, and delivery of medical and scientific communications across diverse global markets, ensuring compelling, evidence-based messaging that resonates in both developed and emerging healthcare environments.

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