Writer - Creative - Ogilvy Ghana

Responsibilities

• Market & Brand Understanding: Stay updated on new ideas, techniques, styles, and market trends to inspire creativity. Familiarize with client products, services, target audiences, and competitor activities to inform effective messaging.
• Quality Assurance & Revision: Meticulously proofread all copy for spelling and grammar. Amends, revise, or redevelop adverts and campaigns in response to feedback from creative directors, account teams, or clients, ensuring creative executions align with strategic concepts.
• Role Requirements:
• Education: Bachelor's degree or Diploma in Marketing, Communications, English, Journalism, Advertising, or a related field.
• Experience: Proven experience as a Copywriter in an advertising agency or similar creative role.
• Portfolio: A strong portfolio showcasing a diverse range of successful advertising copy and campaigns.

Requirements

• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• High level of creativity and ability to generate original, imaginative, and persuasive ideas.
• Excellent communication, presentation, and interpersonal skills.
• Strong collaboration and teamwork abilities.
• Effective time management and project management skills, with the ability to manage multiple projects under tight deadlines.
• Understanding of advertising principles, market trends, client brands, and target audiences.
• Ability to adapt and revise work based on feedback.
• Basic understanding of project budgeting and financial aspects in an agency setting.
• Company Overview:
• Ogilvy Beliefs:
• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a st

Benefits

Additional Information

Role Summary: The writer is responsible for developing engaging and persuasive written content for advertising campaigns. They generate original ideas, straplines, slogans, body copy, jingles, and scripts that capture the target audience's attention and effectively promote client products or brands. Working closely with Art Directors and cross-functional teams, the writer ensures creative alignment and delivers impactful advertising across various media. This role requires a highly creative individual with strong writing skills, a deep understanding of market trends, and the ability to manage projects under tight deadlines.

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