Paid media consultant - Madrid
External
Bursonglobalcareers · Madrid, SpainPrepare for this interview
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About the role
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We're looking for someone passionate about paid media and performance marketing, with a curiosity for testing, learning, and optimizing campaigns to join Burson.
Responsibilities
- Manage and optimize paid media campaigns across social platforms and Google Ads to achieve performance goals.
- Oversee multiple accounts, handling budgets, campaign execution, and ongoing optimization.
- Analyze campaign data and key KPIs to identify insights and improve results.
- Develop strategic media plans aligned with business objectives.
- Prepare clear and actionable reports on campaign performance and recommendation
- Experience that contributes to success
- Minimum 2 years of experience managing digital accounts and paid media campaigns.
- Strong knowledge of social media advertising platforms (Meta, TikTok, LinkedIn, X, etc.).
- Hands-on experience managing and optimizing Google Ads campaigns (Search, Display, Video).
- Proven ability in budget management and performance optimization.
- Results-driven mindset with focus on performance KPIs (CTR, CPA, CPL, ROAS, conversions).
- Strong analytical skills with the ability to interpret data and drive optimizations.
- Experience in reporting and presenting campaign performance insights clearly and effectively.
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