Lifecycle Manager

Responsibilities

• Lifecycle management, demand generation & pipeline programs
• Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication - all tied to pipeline targets, not activity metrics.
• Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
• Use Palantir cohort intelligence to drive hyper-personalized segmentation - product interest signals, commodity categories, order history, geography, and account type - not generic batch-and-blast.
• Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
• Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
• HubSpot automation & CRM operations
• Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
• Build the automation layer that activates Palantir data inside HubSpot - the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
• Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.
• Partner with eCommerce/Engineering (who own the HubSpot data model and integration layer) to request schema and property changes through the defined process.
• Lead scoring & qualification
• Own the lead scoring model: define qualified lead criteria for Fusion, build behavioral and firmographic scoring logic, calibrate continuously against conversion outcomes.
• Incorporate Palantir cohort data and Muskan's search signals into intent scoring - surfacing the highest-value accounts first, before sales has to ask.
• Co-define the MQL definition and MQL-to-SQL handoff process with sales leadership and hold it over time.
• Sales enablement & reporting
• Build the daily and weekly operation

Requirements

• 5-8 years B2B demand generation, marketing ops, or CRM
• About Fusion Worldwide
• What you own
• You sit at the intersection of marketing, sales, and data intelligence. You own four things:
• The pipeline engine
• Palantir to HubSpot activation
• Lead scoring that sales trusts
• You own the lead scoring model end-to-end: define what qualified looks like for Fusion, build the behavioral and firmographic scoring logic, calibrate it continuously against conversion outcomes, and partner with the sales team so the output is visible, understandable, and acted on.
• Sales alignment and pipeline transparency

Additional Information

Lifecyle Manager OPEN ROLE Pipeline Generation - HubSpot Automation - Palantir Intelligence - ABM Title Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location Boston, MA (on-site) Level Mid-Senior Individual Contributor

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