Marketing Operations Manager

About the role

The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, you would drive operational excellence and collaboration throughout the Marketing & Business Development (MBD) department in support of firm priorities. The Marketing Operations Manager ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making. You will collaborate closely with the Senior Manager of Marketing Operations to execute tactically complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration. Location This position can sit in our Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Miami, Philadelphia, Phoenix, Seattle, Washington DC, or Wilmington office and offers a hybrid work schedule.

Responsibilities

• Develop and execute on the strategic implementation of sophisticated marketing processes and procedures across several functional areas of the MBD team.
• Identify inefficiencies and implement continuous improvement initiatives.
• Measure, analyze, and translate data into actionable recommendations.
• Design dashboards and reporting frameworks that facilitate transparency and measure ROI within MBD and with lawyers.
• Develop and execute against strategies that establish best practices within the department, while prioritizing lawyer experience.
• Design and document end-to-end marketing workflows.
• Implementation, continued improvement, and support of MBD's platforms and technology stack (CRM, event platforms, survey tools, ServiceNow).
• Collaborate with several teams across the department to optimize workflow and productivity through resource alignment and technology.
• Lead system implementations, upgrades, and sunsetting of legacy Marketing Operations tools.
• Identify best practices within the department, prioritizing lawyer experience.
• Build a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed.
• Perform other tasks and special projects as needed.

Requirements

• Minimum Education
• Bachelor's Degree.
• Minimum Years of Experience
• 6 years' marketing/business development experience in a professional services environment
• Essential Job Expectations
• While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as

Additional Information

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

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