Customer Marketing Manager
External
Gsknch · NetherlandsPrepare for this interview
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Responsibilities
- Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
- Manage deadlines for promo development and act as the key contact for 3rd party agencies.
- Support joint business planning and ensure effective execution of promotional calendars.
- Drive in-store excellence measurements and operational excellence.
- Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
- Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
- Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
- Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
- Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.
- Qualifications and skills:
- 1-2 years of proven experience in customer marketing, project management, and promotional development.
- Strong understanding of shopper insights, retail analyses, and key account strategies.
- Excellent presentation and communication skills.
- Ability to manage budgets and analyze promotional effectiveness.
- Ability to build relationships with key customers and internal stakeholders.
- Innovative mindset with a focus on continuous improvement and driving category growth.
- Full professional proficiency in Dutch, English is needed on-top.
Benefits
Additional Information
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management.
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