VML & Ogilvy - Social Strategy Lead, Japan

Responsibilities

• Social Strategy Leadership
• Lead social strategy initiatives across key WPP Content Studio Japan clients.
• Set clear platform roles across Meta, TikTok, X, LINE, YouTube, emerging channels, and client-specific ecosystems.
• Connect organic, paid, owned, earned, creator, and community activity into one clear strategic system.
• Translate business goals into social priorities, content principles, channel roles, and measurement frameworks.
• Ensure always-on and campaign work ladder up to a clear brand and business objective.
• Act as the senior social strategy POV across key client conversations and internal decision-making.
• Social Intelligence, Culture, and Listening
• Lead the studio's social intelligence and listening capability.
• Turn social signals into actionable insight, not trend noise.
• Oversee how teams read audience behavior, platform shifts, category conversations, creator movements, and cultural tensions.
• Build repeatable intelligence outputs for clients and internal teams.
• Use social data to identify opportunity spaces, risk areas, content territories, creator angles, and community behaviors.
• Ensure Japan-first cultural nuance is embedded into social strategy, especially for regulated or sensitive categories.
• Platform and Content Direction
• Guide teams on what works natively across different platforms and why.
• Define format strategy by platform, audience, behavior, and objective.
• Shape recommendations around hooks, storytelling, creator formats, community mechanics, captions, social commerce, search behavior, and shareability.
• Partner with creative teams to push ideas beyond generic calendars and campaign cut-downs.
• Ensure content is designed for the feed, the algorithm, the audience, and the brand.
• Creator and Community Strategy
• Define the strategic role of creators across client work.
• Guide creator archetypes, casting logic, briefing angles, collaboration models, and success metrics.
• Partner with casting, PR, media, and account teams to ensure creator work is more than talent selection.
• Build community-aware thinking into social plans, including conversation drivers, UGC mechanics, participation loops, and earned potential.
• Help clients understand when to use creators, when not to, and how to measure value beyond reach.
• Measurement, Reporting, and PDCA
• Define KPI frameworks across organic, paid, creator, campaign, and always-on content.
• Ensure reporting answers what worked, what failed, why, and

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Purpose: The Social Strategy Lead plays a senior leadership role across social strategy and intelligence within WPP Content Studio Japan. This person helps shape how social is understood, planned, measured, and evolved across Content Studio clients, including BAT, Nestle, and future WPP Japan clients. This is not an executional planner role, but a leadership role for someone who can set direction, read culture, interpret platform signals, guide strategy teams, and help clients understand what brands should do on social and why. The role sits at the intersection of social strategy, culture, data, platform behavior, creator ecosystems, AI-enabled workflows, and measurable business impact. The Social Strategy Lead works closely with the Content Studio Lead, who owns business and account leadership. Together, they ensure the studio delivers work that is strategically sharp, creatively strong, operationally realistic, and commercially valuable. What Success Looks Like WPP Content Studio Japan has a clear, credible, and differentiated social POV. Every client has a clear social strategy across always-on, campaign, creator, paid, organic, owned, and earned. Social listening and performance data turn into real creative and business decisions. Teams stop reacting to trends blindly and start using signals intelligently. Clients see WPP Content Studio as a senior social strategy partner, not just a content delivery team. AI and WPP.open become practical tools inside strategy, insight, ideation, reporting, and learning loops. Social work becomes more platform-native, culturally relevant, measurable, and easier to scale.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wpp? Share your experience