CRM Manager

Benefits

Additional Information

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels; Knowledge of core CRM metrics and understanding of how to improve them; Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn; Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions; Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle; Propose, test, and scale new promotional mechanics, offers, and communication based on data; Own campaign planning and execution across channels, ensuring high quality, consistency, and performance; Deep dive into key CRM performance metrics; Translate data into actionable insights to improve communication strategy and bonus efficiency; Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience. Experience you'll need to bring: 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming; Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation); Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions; Proven experience with CRM and performance tracking tools (Tableau or similar); Understanding of segmentation strategies (behavioural, value-based, lifecycle); Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers; Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals; Upper Intermediate English (spoken and written). It's a perfect match if you have those personal features: Creative, out-of-the-box thinking; Strong communication and execution skills; Ability to manage multiple priorities; Data-driven mindset; High ownership, you take responsibility for outcomes, not just tasks. Apply, and let your growth journey begin.

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Company Intel

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