Social Media Marketing Specialist
External
Bullpen-talent · ArgentinaPrepare for this interview
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About the role
We're looking for someone who loves consumer brands, social media, and digital marketing and wants to help grow a premium product. Our blankets have been selling through our website, social channels, and retail partners, but we have never had a dedicated person focused on marketing and customer acquisition. This is an opportunity to work directly with the founder, test ideas, create content, run advertising campaigns, and help grow a brand that already has a strong foundation in place.
Responsibilities
- Create and manage Meta (Facebook & Instagram) advertising campaigns
- Develop ad creative using existing photos, videos, and brand assets
- Create and schedule social media content
- Test new ideas, audiences, and campaigns
- Coordinate influencer and creator partnerships
- Track performance and identify opportunities to increase sales
Requirements
- Experience with social media marketing and Meta advertising
- Strong creative instincts and an eye for good content
- Comfortable creating ad creative and marketing content
- Strong English communication skills
- Self-starter who enjoys working independently
- Time Commitment
- We expect this role to require approximately 5-8 hours per week once you're familiar with the brand and assets.
Benefits
Additional Information
Social Media & Digital Marketing Specialist Remote | Part-Time | Flexible Hours About The Westerly Co. The Westerly Co. is a premium home goods brand specializing in luxury German-made blankets. Website: https://thewesterlyco.com Instagram: https://www.instagram.com/thewesterlyco/ The brand is already established with an active online store, inventory, fulfillment, professional photography, and social media accounts.
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