Vice President, Franchise Management - Monster Jam

Requirements

• 12+ years of experience in franchise management, IP strategy, brand management, or content‑driven leadership roles within film studios, sports leagues, global entertainment brands, or consumer franchises.
• Demonstrated experience stewarding large‑scale IP across live events, consumer products, licensing, and media/content ecosystems.
• Deep understanding of audience development, brand canon management, and lifecycle fan engagement.
• Proven ability to lead complex cross‑functional initiatives and manage senior external partners.
• Bachelor's degree required; MBA or equivalent advanced degree preferred.

Additional Information

The Vice President, Franchise Management - Monster Jam will serve as the senior executive steward of the Monster Jam franchise, responsible for maximizing the long‑term value, relevance, and global growth of one of the world's leading live sports and entertainment properties. This role owns the holistic franchise vision for Monster Jam across live events, consumer products, licensing, media, content, and international markets-ensuring brand consistency while aggressively expanding the franchise into new audiences, territories, and platforms. The role is modeled after senior franchise and IP leadership positions within major film studios, sports leagues, and global entertainment brands, acting as the central point of integration between creative development, commercial partners, and operational teams.

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