Marketing Coordinator, Field Events & ABM

About the role

The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings and pipeline. Reports to Marketing Manager, this role partners closely with Sales to deliver well-run engagements (events, executive roundtables, webinars) and disciplined follow-up. Specialization Field marketing execution + ABM support: Delivery of programs and account-based activities for Tier 1/2 accounts, with strong coordination across Sales, subject-matter experts (SMEs), and vendors.

Responsibilities

• Execute F ield programs (executive roundtables, hosted forums, webinars, conferences): project plans, timelines, speaker coordination, vendor management, attendee experience, and on-the-day delivery.
• Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation, invite waves, tailored event formats, and follow-up motions with Sales.
• Run follow-up operations for the programs you execute: lead capture QA, attendee lists, handoff notes, follow-up cadence coordination with Sales, and meeting scheduling support.
• Create and coordinate content/design assets for field and ABM activities you own-using in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations, agendas, social tiles, banners, signage, email copy, and recap posts.
• Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages, emails, UTMs), and provide timely inputs required for campaign builds.
• Support partner / customers co-marketing execution where relevant ( Go-Live, Interviews, Signing ceremonies, Kick off events and other in account support ).
• Maintain program documentation (checklists, runbooks, post-mortems) and propose practical improvements for future iterations.
• Follow established brand, compliance, and approval processes.
• Manage 3 rd party events management organization and establish strong professional relationships .
• Qualification and experience
• Minimum 2 years' experience in B2B marketing (field/events/ABM support preferred)
• Proven ability to coordinate multiple workstreams with deadlines (vendors, speakers, internal stakeholders).
• Effective writing skills for invitations, event communications, and follow-up messages.
• Strong stakeholders' management and event management skills
• Fluent English required ; Arabic is a plus.
• Personal Specification
• Organized, detail-oriented, and comfortable working from checklists/runbooks.
• Strong communicator who builds trust with Sales and vendors.
• Proactive, solution-focused, and reliable.
• Commercially curious-understands that the goal is meetings/pipeline, not activity volume.
• Team player with a hands-on, execution-first mindset.
• Education and training
• Bachelor's degree in marketing, communications, business, or related field
• About InterSystems

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