Senior Commercial Marketing Executive - IJVs

Responsibilities

• Marketing Strategy and Campaign Development
• Develop tailored marketing plans for each event in the portfolio, ensuring they align with business goals.
• Create innovative campaigns designed to generate Marketing Qualified Leads (MQLs).
• Design engaging email content using tools like Canva and AI platforms.
• Build and segment email campaigns to maximize audience engagement and campaign performance.
• Use data insights to shape marketing strategies and make informed decisions.
• Track and report on MQL performance, providing actionable recommendations to improve results.
• Monitor email campaign performance and implement regular optimizations to enhance effectiveness.
• Manage multiple projects and events simultaneously, ensuring deadlines and objectives are met.
• Collaboration
• Work confidently with senior stakeholders to align marketing strategies with broader business objectives.
• Build strong relationships with local offices worldwide to ensure alignment and effective collaboration.
• Partner with sales teams to support commercial goals and drive campaign success.
• Proven track record in delivering marketing plans and campaigns for large-scale events.
• Strong project management skills with the ability to juggle multiple priorities effectively.
• Excellent communication and collaboration skills, particularly when working with senior stakeholders.
• Experience in using marketing design tools like Canva and AI platforms to create compelling content.
• Solid understanding of data analysis and performance tracking to inform decision-making.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities.
• This is your chance to make an impact, drive results, and be part of a global team that values creativity, collaboration, and innovation.
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Benefits

Additional Information

This role is based in our Amsterdam, Netherlands Office We're looking for a driven and experienced marketing professional to lead the creation and delivery of marketing plans and campaigns for our Food Ingredients and Vitafoods global event portfolio. This role calls for a strategic thinker with strong project management skills, a data-focused approach, and the ability to work seamlessly with senior stakeholders and global teams.

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