Marketing Specialist, Southeast Asia

Responsibilities

• In addition to the execution of the strategy for the identified countries, you will manage:
• Partner Marketing (Channels & Distributors)
• Partner with the Channel/Partner organisation to design and execute go-to-market programs through distributors and partners.
• Drive co-marketing strategy and m aintain the right balance between co-marketing with partners and direct engagement with end customers.
• Localise partner communications for the region, including newsletters, partner onboarding content, local website content, and always-on content marketing.
• Demand Generation
• Work with the Marketing Manager (SAP) and the broader APAC Marketing team to roll out relevant segment-specific campaigns in the region.
• Share market/segment insights with APAC Marketing to inform campaign planning, messaging, and prioritisation.
• Track and report performance, including lead generation, lead quality, and conversion within key segments.
• Events (Online & Offline)
• Ensure the Axis brand experience and solution messaging are consistently represented at key industry events and Axis-owned events (e.g., customer conferences).
• Own the planning and execution of the annual calendar of customer , channel , partner , and internal events (virtual and in-person), including budget, vendors, logistics , and post-event reporting.
• Axis Experience Centre (AEC)
• Roll out and manage the AEC marketing program as a key brand experience platform.
• Use the AEC to generate and influence demand across distributors, partners, technology integration partners, end customers, and media/press.
• Review AEC utilisation and define best practices and improvements to enhance experience and impact.
• Axis Communications Academy
• Manage Academy and Learning Modules for the Southeast Asia (SEA) markets .
• Market the course curriculum and position Axis Academy as an aspirational learning platform.
• Partner with the relevant Trainer(s) to gather feedback and ensure training content and delivery meet market needs.
• Provide insights and recommendations to shape the training roadmap based on field feedback and market trends
• Qualification and Experience
• Degree in M arketing or related field
• Minimum 12 years of experience in a marketing role (ideally B2B Marketing)
• Strong proficiency in Microsoft Office Suite, experience with marketing automation and CRM platforms such as Salesforce, Pardot, or Eloqua is essential.
• Proficiency in written and spoken English is important , and any additional regional languages are an advantage.
• M ulti-faceted experience across different marketing disciplines ( e.g. partner marketing, demand generation) is a strong advantage
• Understanding of common technology subjects is highly preferred
• Personal Skills and Knowledge
• Excellent organizational skills with the ability to manage multiple priorities across different marketing areas.
• Strong project leader ship skills - able to influence , align stakeholders and drive execution.
• Collaborative and flexible team player, open to changes and able build rapport across teams to achieve results
• Confident , enthusiastic self-starter who takes initiative and thrive s in an open, transparent culture with minimal supervision .
• Open-minded, curious and willing to learn continuously.
• Type of Employment
• Permanent Employment
• Posting End Date
• 2026-08-18
• Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.
• About Axis Communications
• We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, inte

Benefits

Additional Information

Job Title Marketing Specialist, Southeast Asia Job Description As part of the South Asia Pacific (SAP) Marketing team, the Marketing Specialis t, Southeast Asia will drive the business strategy, a portfolio of key local initiatives across event s , digital marketing and training programs . You will manage programs end-to-end from planning and budgeting through execution and post-campaign review - working closely with internal stakeholders, agencies and vendors to ensure delivery is on time, on budget and to high standard. This role is ideal for an individual who is highly organized, comfortable with multiple priorities , working independentl y and confident in collaborating across teams. You will work closely with Southeast Asia S ales T eam to drive multi-channel marketing campaigns and lead generations programs that support our sales & marketing objectives . This role will report to the Marketing Manager, South Asia Pacific (SAP) and will support regional projects as needed. This role is based in Bangkok, Thailand . You will be required to travel both within Southeast Asia and internationally, up to an estimated 40% of the time, for internal meetings, major trade shows and events around the region.

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