Head of Social & Influencer Marketing

About the role

As Head of Social & Influencer Marketing at OnePay, you will define and lead our social strategy as a core growth and brand lever, shaping how millions of customers discover, engage with, and trust our brand. You will: Rebuild and reinvent OnePay's social presence with a fresh POV, modern brand voice, and platform-specific identities Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement Lead the creation of thumb-stopping, conversation-driving social content across all platforms Partner closely with Brand, Product and Performance Marketing to ensure social reinforces brand storytelling and campaign moments Oversee creator collaborations, influencer strategy, and social-first partnerships Use data to guide content decisions, trend identification, resource allocation, and optimizations Build and maintain reporting dashboards for leadership visibility Foster a culture of creativity, experimentation, accountability, and continuous improvement Manage external social and influencer agencies to ensure strong execution and accountability. Manage and develop a team of producers, channel managers and influencer managers, with scope to grow as the program scales Build a rigorous analytics discipline across platforms and communicate program performance, and strategic direction to senior leadership Partner with Google, Meta, TikTok and other platform teams to stay ahead of product changes, betas, and measurement evolutions This is a builder role. We're actively evolving how we engage and manage our social presence and scale channel inventory. We're building AI-powered campaign automation, and testing creative strategies that don't exist in anyone's playbook yet. You'll have real ownership, a meaningful budget, and the latitude to make the program yours You Bring 10+ years of experience in social media, content, or digital marketing within consumer brands Proven track record of building and scaling high performing social and content programs that drive measurable growth Deep understanding of platform dynamics, creator ecosystems, and what resonates in culture across major social channels Experience leading teams and building fast moving, high output content operations Strong cross functional collaboration skills with the ability to influence Brand, Growth, Product, and Compliance stakeholders AI fluency in daily workflows Drive and proactivity - everyone here is a builder and executor

Benefits

Additional Information

About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We're fixing it. And we're moving fast. We're an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We're backed by Walmart, the world's largest retailer, and Ribbit Capital, one of fintech's most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don't have time to wait... and neither do we. This place moves fast, and we're looking for people who are: Ready to run Hungry and driven by urgency Exceptional at what they do, with low ego Comfortable operating in motion

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